Columbia Sportswear Receives Prestigious Japanese Advertising Award; Award Underscores the International Appeal of Columbia's Enduring and Memorable Campaign.PORTLAND--(BUSINESS WIRE)--Sept. 27, 1999-- Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon. Co.'s(R) (Nasdaq:COLM COLM Column COLM Colorado National Monument (US National Park Service) COLM Committee On Lay Ministry ) "Tough Mother" campaign has been identified as a winner in the Japan Magazine Advertising Association's 42nd annual advertising award competition, proving once again that everyone understands the message that "Mom is looking out for you." Columbia's Fall 1998 Titanium(TM) advertising campaign received the gold prize award for the competition's apparel category. The Japan Magazine Advertising Association considered more than 7,000 advertisements before awarding 16 gold awards and 20 silver awards. "We are honored to receive this important award," said Tim Boyle Tim Boyle (born January 28, 1984) is an Australian rules football player, playing forward with the Hawthorn Hawks of the Australian Football League. His career has been plagued by injuries. , Columbia's president and chief executive officer. "The Mother Boyle campaign is what differentiates us from our competitors. My 76-year-old mother isn't the typical spokesmodel for active outdoor products, but she does represent what Columbia is all about: a devotion to creating quality, value-oriented products that our customers want and need. That message is understood in any language." The "Tough Mother" image has turned Columbia Chairman Gert Boyle into an international celebrity, and earned the company more than 40 advertising awards. All of Columbia's promotions, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , visual merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. and graphic design efforts are now based on the campaign, creating a globally unified and easily recognizable brand image. Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear ski·wear n. Clothing appropriate for various types of skiing. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the company has developed an international reputation by expanding its product line, emphasizing quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the company's Web site at www.columbia.com. |
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