Columbia Sportswear Named Official Outerwear and Apparel Supplier to Men's Journal Adventure Team.

Business Editors, Retail/Apparel Writers

PORTLAND, Ore.--(BUSINESS WIRE)--Nov. 14, 2000

Columbia Sportswear Company(R) (Nasdaq:COLM), maker of high quality outdoor apparel and footwear, announced it has entered into an agreement with Men's Journal magazine to become the official outdoor gear sponsor and apparel supplier to the Men's Journal Adventure Team.

Two expedition teams will be outfitted for 2000. Highlights from the expeditions will begin airing tomorrow on the Outdoor Life Network and will be shown in upcoming issues of Men's Journal magazine.

The first Adventure Team set out to trek the slopes of the Agsuassat Range in Greenland. To reach this unexplored destination, the six-person team sea kayaked from the ancient Inuit village of Ikamuit to the toe of a glacier that leads onto Greenland's vast polar ice cap. From that point, 3,000 vertical feet of ice fall and 15 miles of glacier were between the team and the peaks of the Agsaussat Range. Here, the team set up base camp for mountaineering, and skied down the surrounding 6,000 and 7,000 foot peaks.

Columbia Sportswear outfitted the team from head to toe with its most technical Titanium(TM) and Titanium Alloy(TM) outerwear, specifically Ice Dragon Parkas(TM), Tri-Flex Pants(TM), Snowfield Shells(TM) and Icefield Parkas(TM). Fleece, T-shirts and accessories were also provided.

"This is a truly authentic outdoor adventure experience that encompasses the essence of what Columbia Sportswear is all about," said Dan Hanson, Columbia's Director of Marketing/Communication. "Columbia's apparel can withstand the most intense weather conditions. This is a wonderful opportunity for Columbia to show off the durability and strength of its product line."

Men's Journal magazine is scheduled to highlight the Greenland expedition in its February 2001 issue, and the Outdoor Life Network will air the expedition four times in November. The first program will air at 9 p.m./EST tomorrow.

The second expedition of the Men's Journal Adventure Team will begin in November 2000. Four world class athletes will climb, ski and kayak the most remote corners of the Himalayas. The expedition objective will be to climb the north ridge and ski down Mt. Mira in the Everest region. After the ski descent, the team will attempt a self-support kayak descent of the Class V Arun River in Eastern Nepal.

Columbia Sportswear will outfit the Nepal Adventure team in Titanium and Titanium Alloy outerwear. Specifically, the Avery Peak jacket(TM), Tri-Flex Shell(TM) and Pant(TM). Fleece, water trunks, footwear and accessories will be provided. The Himalayan challenge will air on the Outdoor Life Network and will be seen in the Men's Journal in April 2001.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company(R) is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation by expanding its product line, emphasizing quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at www.columbia.com.