Columbia Sportswear Enters Outdoor Bike Market; New Bike Collection Will Enhance Brand Portfolio.PORTLAND, Ore. -- Outdoor adventurers, weekend warriors and commuters alike can now take to the road on a choice of Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon. (TM) branded bicycles. Columbia Sportswear Company (Nasdaq:COLM COLM Column COLM Colorado National Monument (US National Park Service) COLM Committee On Lay Ministry ) announced today that it has signed a license agreement with World Wide Cycle Supply, Inc. for the design, manufacture and marketing of a new line of outdoor bikes and bike accessories. The new Columbia collection will feature hardtail and dual suspension mountain bikes, comfort bikes, hybrid bikes, road bikes, cruisers and youth style models. Select bike accessories including grips, saddles, bike pumps and water bottles will also complement the line. Global distribution for the Columbia collection will be managed by World Wide Cycle Supply, Inc. through sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport retailers and specialty bike shops. Initial availability is slated for spring 2006. "This agreement is an exciting new opportunity for us," said Tim Boyle Tim Boyle (born January 28, 1984) is an Australian rules football player, playing forward with the Hawthorn Hawks of the Australian Football League. His career has been plagued by injuries. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Columbia Sportswear Company. "Licensing is an important part of our branding efforts and is one more way to enhance our mission to offer consumers quality products for a variety of outdoor activities. We are pleased to be working with such a credible industry leader on the introduction of this new line for outdoor biking enthusiasts." "We are very excited about introducing our line of Columbia bicycles for 2006," said Stew Barnett, CEO of World Wide Cycle Supply. "The Columbia name is synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as great quality and value in the outdoor market, therefore this collection will reflect the same standards, great looking and functional bikes at a tremendous price. Most importantly, we look forward to great success and are pleased to be working alongside a proven outdoor leader like Columbia." About World Wide Cycle Supply, Inc. Headquartered in Long Island, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , World Wide cycle Supply has built a solid industry reputation by combining innovative bicycle designs, aggressive pricing and the ability to design and build customized bike programs that meet customer's specific requirements. About Columbia Sportswear Company Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear ski·wear n. Clothing appropriate for various types of skiing. in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about the Company, please visit the website at www.columbia.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion