Columbia Sportswear Company Revamps Website.

Business Editors/Retail and Technology Writers

PORTLAND, Ore.--(BUSINESS WIRE)--March 14, 2001

International outdoor apparel and footwear leader Columbia Sportswear Company (R) (Nasdaq:COLM) announced today that customers can now view a wider selection of Columbia merchandise on its recently updated, highly consumer-oriented websit e-- www.columbia.com.

The product section of the new site highlights over 120 items from the company's Spring 2001 line, which includes outerwear, sportswear, footwear, fishing and youth products. In addition to viewing products, visitors can learn about the company's history, check the latest stock price, search for a local Columbia Sportswear retailer or link directly to an online retailer to purchase Columbia merchandise.

"We wanted to make Columbia's website a valuable source of information for customers and retailers," said Dan Hanson, marketing communications director at Columbia Sportswear. "This updated site is much more interactive, and allows the end-user to find the ideal Columbia apparel based on specified categories, activities and gender. We hope both retailers and consumers will have a greater understanding of Columbia Sportswear after visiting the site."

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at www.columbia.com.