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Columbia Sportswear Appoints General Manager of Footwear.


Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 1, 2001

Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon.  Company(R) (Nasdaq:COLM COLM Column
COLM Colorado National Monument (US National Park Service)
COLM Committee On Lay Ministry
), a global leader in the active outdoor apparel and footwear industry, announced today the appointment of Bill Berta as General Manager of the Company's footwear division.

Berta will manage both Columbia and Sorel Sorel (sôrĕl`), city (1991 pop. 18,786), S Que., Canada, at the confluence of the St. Lawrence and Richelieu rivers. It is a grain-shipping center with an important shipbuilding industry.  footwear brands. Columbia acquired the Sorel brand in September 2000 and Berta was named General Manager of the Sorel division in January 2001.

"Bill is one of the most knowledgeable, experienced people in the footwear industry," said Tim Boyle Tim Boyle (born January 28, 1984) is an Australian rules football player, playing forward with the Hawthorn Hawks of the Australian Football League. His career has been plagued by injuries. , Columbia's President and Chief Executive Officer. "Given his expertise with Columbia footwear and his success in integrating the Sorel brand into Columbia's existing operations, he is the ideal person to lead both footwear brands."

Berta joined Columbia Sportswear in 1996 as Manager of Footwear Sales for the United States, and has helped propel the dramatic growth of Columbia's footwear business. Prior to joining Columbia, Berta worked for Wolverine wolverine or glutton, largest member of the weasel family, Gulo gulo, found in the northern parts of North America and Eurasia, usually in high mountains near the timberline or in tundra.  as key account manager and was the national sales manager for Hi-Tech Sports.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear ski·wear  
n.
Clothing appropriate for various types of skiing.
 in the United States, the Company has developed an international reputation for quality, performance, functionality and value.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 1, 2001
Words:227
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