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Columbia Sportswear -- ``King'' of the Slopes as the Official Apparel Supplier of Jeep King of the Mountain.


Business & Sports Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Nov. 21, 2002

International outdoor apparel and footwear leader Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon.  Company(R) (Nasdaq:COLM COLM Column
COLM Colorado National Monument (US National Park Service)
COLM Committee On Lay Ministry
) is excited to announce that it will be the official apparel supplier to the 2002-2003 Jeep King of the Mountain Series. As the most widely recognized and prestigious professional ski/snowboard series in the world, Jeep King of the Mountain begins November 22-23, 2002, in Mammoth Mountain, California, and continues to Boyne Mountain, Michigan, and Loon Mountain, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , in January. The series then moves back west to Aspen, Colorado, in February for the final World Professional Championship competition. All of the events will air on CBS (Cell Broadcast Service) See cell broadcast. .

As the official apparel supplier, Columbia Sportswear will outfit the event staff, volunteers and VIPs in select pieces from its premier Titanium(TM) outerwear line, as well as some items from its Convert(R) snowboarding line.

"This is Columbia's seventh year working with this high-profile, winter action sports event; and it's clearly the perfect venue to show off the functionality and durability of our performance outerwear line," said Chrisanthi Hatzantonis, Columbia Sportswear's Promotions Manager. "We're proud to be associated with this world-renowned competition and see it as an ideal fit with our company's outdoor philosophy."

The Jeep King of the Mountain series features an electrifying e·lec·tri·fy  
tr.v. e·lec·tri·fied, e·lec·tri·fy·ing, e·lec·tri·fies
1. To produce electric charge on or in (a conductor).

2.
a.
 group of 24 athletes from six countries, including Columbia-sponsored athletes Zach Crist, former X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports.  champion, and nine-time Slalom Champion Edith Rozsa. For more information about the Jeep King of the Mountain Series, visit www.jeepskiing.com.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear ski·wear  
n.
Clothing appropriate for various types of skiing.
 in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at www.columbia.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 21, 2002
Words:325
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