Columbia Pictures' Family Comedy ``Stuart Little'' Thinks Big With RadioShack! Studio Partners With Electronics Giant to Promote Eagerly Anticipated Holiday Film.

CULVER CITY, Calif.--(ENTERTAINMENT WIRE)--Nov. 9, 1999--

Columbia Pictures and RadioShack are joining forces for a far-reaching national promotional campaign for the studio's family comedy "Stuart Little," it was announced today by Sony Pictures Entertainment Worldwide Marketing President Bob Levin and RadioShack Vice President of Marketing and Advertising Jim McDonald.

The film's three-inch-tall title character -- a clever, enthusiastic, can-do mouse with a little attitude and a lot of heart -- will be exclusively featured as part of RadioShack's 1999 holiday toy launch.

The campaign -- which includes TV, newspaper and magazine advertising, a prominent online presence, in-store activities and a licensing agreement -- will kick off on or around Nov. 10, when Stuart stars in the first of two national television spots introducing RadioShack's holiday toy line.

"The RadioShack alliance is the perfect combination of promotion and licensing that will set a standard in the industry," said Levin. "We are pleased to partner `Stuart Little' with such a world-class brand."

As part of the licensing arrangement, RadioShack will be the exclusive manufacturer and retailer of the official "Stuart Little" Roadster, a vintage, cherry-red, remote-controlled car modeled after the tiny vehicle Stuart drives in the film.

Consumers will receive a "Stuart Little" Roadster yo-yo -- a toy shaped like a rubber roadster tire and featuring Stuart's reflection on the hubcap in the center -- as a premium item when they purchase any RadioShack radio-controlled car.

"We're very pleased to be the only retailer in America selling the `Stuart Little' Roadster this holiday season," said McDonald. "The car is a wonderful retro-design that makes for a striking addition to our radio-controlled car line. And because the Roadster is so integral to this wonderful movie's storyline, we are confident it will be a sell-out."

In addition, RadioShack will designate a section of its stores as a special "Stuart Little"-themed area, highlighted by "Stuart Little" merchandise and signage. Stuart will also appear in the company's circulars and catalogs, and the character and the movie will also have a substantial presence online, with plans in the works to link Sony Interactive's "Stuart Little" Web site with RadioShack's homepage.

From Rob Minkoff, co-director of "The Lion King," comes the comedy adventure "Stuart Little," based on the classic book by beloved American author E.B. White ("Charlotte's Web," "The Trumpet of the Swan") that has been entertaining families for more than 50 years.

Combining live-action with groundbreaking visual-effects technology by the artists and innovators at Sony Pictures Imageworks, it's the story of a mouse who is raised by the Littles, a human family played by Academy Award(R) winner Geena Davis, Jonathan Lipnicki ("Jerry Maguire") and Hugh Laurie ("101 Dalmatians").

As Stuart (voiced by Michael J. Fox) embarks on adventures with a variety of characters, including his nemesis, Snowbell the cat (voiced by "The Lion King's" Nathan Lane), Stuart learns the true meaning of family, loyalty and friendship.

The production of the film's title character and some of his friends and adversaries represents one of the most ambitious ventures to date into photo-real, performance-based digital character creation. "Stuart Little" is a film from Douglas Wick's Red Wagon Productions.

The Columbia Pictures presentation "Stuart Little" is executive produced by Jason Clark, with Jeff Franklin and Steve Waterman also serving as executive producers under a Franklin/Waterman Production. Screenplay by M. Night Shyamalan and Gregory J. Brooker. The creative team includes director of photography Guillermo Navarro, production designer Bill Brzeski, editor Tom Finan and costume designer Joseph Porro.

"Stuart Little" also features the voices of Jennifer Tilly, Bruno Kirby, Chazz Palminteri, Steve Zahn and David Alan Grier. Also starring are Julia Sweeney, Dabney Coleman, Estelle Getty and Allyce Beasley.

RadioShack, the retail operating format of Tandy Corp. (NYSE:TAN), is the nation's largest consumer electronics chain and one of the most trusted electronics retailers in the United States. With more than 7,000 stores and dealers, RadioShack sells more wireless telephones, telecommunications products and electronics parts and accessories than any other retailer. It is estimated that 94 percent of Americans live or work within five minutes of a RadioShack store or dealer.

For more information, visit Tandy Corp./RadioShack's Web sites at www.tandy.com and www.radioshack.com.

Columbia Pictures is a Sony Pictures Entertainment Company. Sony Pictures' global operations encompass motion picture production and distribution; television programming and syndication; home video acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries.

Sony Pictures Entertainment can be found on the World Wide Web at www.spe.sony.com.