Columbia House Names Tallan Exclusive E-commerce Application Development Provider; Tallan's History of Success with Columbia House Leads to Formal Designation.Business/Technology Editors GLASTONBURY, Conn.--(BUSINESS WIRE)--June 17, 2002 Tallan, Inc., one of the most established applications and systems development services firms in the U.S., today announced that The Columbia House Company, the world's largest direct marketer of music, videos and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. home entertainment products, has named Tallan as their exclusive e-commerce application development provider. "Tallan has been a trusted partner of ours since 1999," said Ann Gambardella, Vice President Systems Development at Columbia House. "Their technology expertise, focus on quality and commitment to execution played a fundamental role in making Columbiahouse.com one of the most visited and successful retail destinations on the Web." Tallan's relationship with Columbia House began in 1999, when Tallan was tasked with developing a single website application architecture and infrastructure which could support all of Columbia House's clubs and product offerings. Since that time, Tallan has continued to work closely with Columbia House on various development and integration projects designed to connect the Company's disparate business applications, enabling a free-flow of vital information throughout the enterprise. As a result of Tallan's improvements in Columbia House's infrastructure, customers have been provided a richer shopping experience with better search features, site navigation enhancements, improvements in real-time pricing and better information on their orders. "We are proud to be named Columbia House's exclusive e-commerce application development provider," added Doug Rivard, Tallan's Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "Our ongoing relationship is a testimony to our technology expertise, dedication to top-notch client service and ability to provide measurable business value to our clients." About The Columbia House Company The Columbia House Company is the world's largest direct marketer of music, videos and DVD home entertainment products. With more than 14 million offline and online club members in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and Mexico, the company provides direct-to-consumer marketing of more than 12,000 music titles and 7,000 video and DVD titles through its entertainment clubs. The company's Web site, www.columbiahouse.com, is one of the premier e-commerce brands and consistently ranks among the Web's top 25 shopping destinations. Since its inception in 1955, The Columbia House Company has a proven record of excellence in database marketing, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , credit screening, and niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. merchandising. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , The Columbia House Company is a general partnership owned equally by Sony Corporation and AOL/Time Warner, Inc. About Tallan Tallan provides business-critical applications strategy, design, development and implementation services for Global 2000 and brand name online firms. With more than 16 years of custom development in large, distributed systems Distributed systems (computers) A distributed system consists of a collection of autonomous computers linked by a computer network and equipped with distributed system software. , Tallan combines the best talent with the best technologies to provide critical, complex solutions to satisfy clients' e-business demands. The company is headquartered in Glastonbury, Conn. and is a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. Tallan is a trademark of Tallan, Inc. All other company or product names are trademarks or registered trademarks of their respective owners. |
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