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Columbia Based Critical Health Systems Launches New Identity for its Anesthesia Billing Service.


Business Editors/Health/Medical Writers

COLUMBIA, S.C.--(BUSINESS WIRE)--Sept. 25, 2002

At the North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
 Society of Anesthesia Fall Session in Myrtle Beach, South Carolina Myrtle Beach is a city and in Horry County, South Carolina, United States. It is part of the Grand Strand, a stretch of beaches along the South Carolina coastline, and the combined Myrtle Beach-Conway-North Myrtle Beach MSA. , September 20-22, Critical Health Systems, Inc launched a new identity for their comprehensive anesthesia billing service.

The company's billing service will now be known as Instream. Instream will provide billing to over 85 anesthesiologists in 12 facilities in North and South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures


Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15.
, including facilities in Richland, Charleston, Horry, and Lexington Counties in South Carolina The U.S. state of South Carolina is made up of 46 counties. They range in size from 392 square miles (1,016 square kilometers) in the case of Calhoun County to 1,358 square miles (3,517 square kilometers) in the case of Charleston County. .

The Instream identity was created to increase the marketability and individuality of the service, as well as to strengthen the corporate culture. Mike Williams Mike Williams may refer to:
  • Mike Williams (New Zealand), President of the New Zealand Labour Party
  • Mike Williams (freelance writer), UK software developer and freelance writer critical of 9/11 conspiracism.
, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  emphasizes that current clients will feel no impact from this change. "We are not adopting an aggressive growth strategy. We are adopting a smarter growth strategy; one that will ensure us of success and controlled growth," said Williams. The billing service prides itself on being relationship-oriented and cultivating the relationships with clients, the facilities in which its clients operate, and the patients served by its clients. The Instream tagline, "Don't just tread water. Chart a course.", describes the service's personality and corporate culture. Instream serves clients by charting a new course of action specific to their needs, therefore giving the physicians the freedom to practice medicine without having to worry about billing issues. The tag line tag line also tag·line
n.
1. An ending line, as in a play or joke, that makes a point.

2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.

Noun 1.
 also captures the essence of employee involvement in the billing process. Employees are urged to find and recommend new tactics and procedures.

Instream is defined as a "comprehensive billing service", which includes services such as enrolling providers with insurance companies, managed care contracting, data entry, claims review, accounts receivable accounts receivable n. the amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying  management, and reporting. Williams says, "Redefining our image has given us a surge of energy and enthusiasm. We are more confident and clear about our goals, our values, and the strength and quality of our service. I believe our clients and the market will sense this regeneration as well."

About Instream

Instream is the new identity for Critical Health Systems' comprehensive billing service. With a history in anesthesia billing since 1969, Instream employees based in Columbia, SC and Raleigh, NC provide billing services to over 85 anesthesiologists in 12 facilities in North and South Carolina. Instream emphasizes employee empowerment and client satisfaction. The employee turnover rate has been less than 9% for the past three years, which is very low by industry standards, and the service has never lost a client.

About Critical Health Systems, Inc

Critical Health Systems, Inc provides management and consulting services to anesthesiologists in North and South Carolina. These management services include Managed Care, Compliance, Finance, Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , Information Systems, Instream Comprehensive Billing, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and Marketing, and Operations Analysis. With approximately 70 employees, Critical Health Systems, Inc has grown 74% during the past six years.

For more information, contact Julie Kerr at 919-873-9533 ext. 117 or 1-888-280-9533 or by email, jkerr@instreamservices.com.

Electronic copies of photos and logo available upon request.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1U5SC
Date:Sep 25, 2002
Words:490
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