Colorful, Playful and Packed with Features, the New PowerShot E1 Digital Camera is Designed with a Youthful Twist.

First Offering in New Line of Canon PowerShot E-Series Cameras Targeted to Youth Market

LAKE SUCCESS, N.Y. -- Canon U.S.A., a leader in digital imaging, is expanding its iconic PowerShot digital camera line with the introduction of its new, stylish and easy-to-use PowerShot E1 digital camera, targeted to the teen and tween markets. Whether taking photos with a "BFF" at a slumber party, snapping shots while watching a hot band perform or capturing cap-and-gown moments for a scrapbook or brag book, the PowerShot E1 digital camera offers just the right combination of intuition and style. Sporting a rounded and curvy, yet trendy form factor, the camera comes packed with the features and technology consumers have come to expect from Canon, but with a friendly price-point of $199*. This camera incorporates a 10-megapixel resolution, 4x Optical Zoom-lens; with Optical Image Stabilization, Canon's Face Detection Technology and Easy Mode.

Ideal for the on-the-go, fashion-conscious teen who relishes being a trendsetter, the PowerShot E1 digital camera is available in three new eye-catching colors including white, blue and pink. Teens and tweens can now capture every "OMG moment," with the option of 17 shooting modes, including Easy Mode and Scene Mode. In Easy Mode, the camera limits the shooting and playback functions to the basics for easy operation, creating ease-of-use for even the most entry-level camera owner. What's more, consumers will never miss a shot, either home or away, because the camera uses readily available AA batteries.

"Canon keeps photography fun and inspiring for memory-seekers of all ages by producing a camera that is relevant to a younger market," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With our new E-series line of products, Canon is offering the opportunity to experience the joy of digital photography, with the style, quality and price-point they can afford."

Taking customization and expression to the max, the PowerShot E1 digital camera includes exclusive options, such as customizable shutter, start-up and operation sounds. Start-up screens and menus can be perfectly coordinated with the camera's body color, bringing an additional level of personalization to the camera. And if still images just aren't enough to capture an unpredictable moment, the PowerShot E1 digital camera has video recording capabilities with long-play mode, which allows longer recording times at the same recording pixel and frame rate.

Availability and Pricing

Scheduled to be available in mid-September, the PowerShot E1 digital camera will have a suggested selling price of $199.99*.

New Product Feature Set:

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About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007+, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.

*Prices are estimated retail prices. Actual selling prices are set by dealers and may vary.

Availability, specifications and prices are subject to change without notice.

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