Colorado's CM Tech is Brains Behind Bacardi Global e-Continuity.DENVER -- On June 30, Bacardi Global Brands, Inc., the conglomerate of worldwide marketing for the world-famous Bacardi & Company, LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability , will celebrate two years of confidence in their longest-lasting Global Webmaster CM Tech, a Colorado computer consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . CM Tech owners Dave Conder and Matt Mathias will celebrate their corporate growth from a local hosting company in 2003 to a worldwide support system for additional Bacardi-owned brands including Martini, Bombay Sapphire Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. The name hints at the origins of gin's popularity in the British Raj. , Dewars, Cazadores, Eristoff and Grey Goose. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , unlike other hosting companies in Bacardi Global's history, CM Tech isn't going anywhere; rather, they are growing alongside Bacardi and broadening its technological capabilities. In 2002 Bacardi Global Brands began to transform Bacardi's e-presence from individual countries' networks into one global Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. environment. As Bacardi Global began to launch its global sites, a significant obstacle limited the corporate vision: its weak information technology infrastructure was not designed to support the functions Bacardi desired. The servers were unstable due to data overload See information overload and overloading. , site functionality was sporadic at best, and Bacardi Global project managers spent an inordinate amount of time managing network administrative tasks. Bacardi Global was spending high dollar for an infrastructure that was not meeting its needs or fulfilling its goals. Some of the international markets felt that the local hosting companies were a better option than joining the Bacardi Global hosting environment See hosted environment. . CM Tech caught wind of the situation in May 2003 and approached Bacardi Global with only one question: "What would your hosting environment be like if it were perfect?" In a thorough analysis of Bacardi Global's hosting infrastructure, CM Tech began to understand the goals of the project and pinpointed the most effective technology for solving the problems and allowing the hosting environment to exceed Bacardi Global's expectations. "CM Tech is different because it aligns itself with its partner's ideas and goals rather than just their short-term issues," said Conder, co-owner of CM Tech. "No business should settle for something less than its owners or managers can imagine." CM Tech identified specific problem areas in Bacardi Global's hosting environment and started to design a new hosting infrastructure from scratch. Within weeks they were able to configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. the new Bacardi Global environment that would allow the high-performance, high-availability hosting for all of Bacardi Global's sites. CM Tech also added systems that tracked information for different nationalities, online contests, demographic site hits, and other sophisticated content management tools for Bacardi Global's legal department. In addition to creating the behind-the-scenes environment, CM Tech helped Bacardi Global create marketing tools to promote specialty drinks and increase brand loyalty. CM Tech programmers worked directly with Bacardi's Web designers to create sites with music, interactive videos, and experimental music mixing for aspiring as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. disc jockeys disc jockey (DJ) Person who plays recorded music on radio or television or at a nightclub or other live venue. Disc jockey programs became the economic base of many radio stations in the U.S. after World War II. . Finally, Bacardi Global Brands was able to eliminate almost 50% of their hosting costs and services. Unplanned site downtime The time during which a computer is not functioning due to hardware, operating system or application program failure. went down to less than one hour per year. Their new custom-designed hosting infrastructure also saved them thousands of dollars in site repair costs. "We have never been happier with our information technology," said Richie DiFranco, Bacardi Global Project Manager. "CM Tech has made all of our lives much easier. They are true business partners in every sense of the word." "Web presence is not just supposed to be good-looking," said Conder. "Embarking on Web commerce or creating an e-culture must include a flexible infrastructure that is built around the vision of success. It must be administered securely, properly balanced, and most importantly, designed specifically to meet the marketing and e-commerce goals of the company itself." Now CM Tech is working on sites including www.bacardi.com, www.BacardiLive.com, www.Bacardi-breezer.com, and www.BacardiMojito.com, and working with other companies owned by Bacardi to synchronize See synchronization. its Web presence. Bacardi Italy and Bacardi UK, two international marketing sectors, are the first to join the Bacardi Global Brands site administration and hosting by CM Tech. For more information about CM Tech please contact Stephanie Warfel, 303-759-2100 ext. 306, swarfel@cmtechcorp.com or visit www.cmtechcorp.com. |
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