ColorMax Technologies Inc. Announces Dr. Erkin Sidick, Ph.D. To Join Their Staff as the New Director of Production and Research and Development Effective Jan. 1, 2000.

TUSTIN, Calif.--(BUSINESS WIRE)--Nov. 17, 1999--

ColorMax(R) Technologies Inc. (OTCBB:USEE) Wednesday announced that Dr. Erkin Sidick, Ph.D. is joining their staff as director of Production and Research and Development effective Jan. 1, 2000.

Sidick received his M.S. degree in Physics at the California State University at Northridge and his Ph.D. degree in Electrical Engineering at the University of California at Davis.

Sidick has had 10 years experience in microphysics including research and development of new optical thin film devices and new opto-electronic equipment such as the interferometer, monochrometer and optical imaging systems. Sidick identified and eliminated sources that cause cosmetic problems in coatings and developed various preventive maintenance and operation procedures. He also designed and built a small size lock-in amplifier system to be used in a vacuum machine optical monitoring system.

With all of his experience in microphysics and his many years as an instructor and lecturer in the engineering department of several colleges, he brings to us a unique combination of physics and engineering. As director of Production, he will also be in charge of Quality Control for all products ensuring a high degree of quality of ColorMax(R) Lenses.

ColorMax(R) Technologies Inc. is a company that specializes in colorblind enhancement and corrective lenses produced with proprietary breakthrough optical technologies.

Approximately 8.0% of males and 0.5% of females are colorblind which is equivalent to 12 million in the United States and 250 million around the world. The U.S. alone represents a five billion ($5,000,000,000.00) U.S. dollar market.

This release contains forward-looking statements with respect to the results of operations and business of ColorMax(R) Technologies, Inc. that involves risks and uncertainties. The company's actual future results could materially differ from those discussed. Risks and uncertainties of the company will be detailed from time to time in the company's periodic reports. The company intends that such statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "safe harbors" provision of the Private Securities Litigation Reform Act of 1995.