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ColorMax Retains New Investor Relations Firm.


Business Editors and Health/Medical Writers

TUSTIN, Calif.--(BW HealthWire)--July 17, 2000

ColorMax Technologies Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CXTE), the nation's leading color vision enhancement company, Monday announced it has retained The Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 Company (IRC (Internet Relay Chat) Computer conferencing on the Internet. There are hundreds of IRC channels on numerous subjects that are hosted on IRC servers around the world. After joining a channel, your messages are broadcast to everyone listening to that channel. ) to assist in the firm's ongoing investor relations and corporate communications strategies and programs.

"As our company continues to expand its operations and market penetration in providing vision enhancement lenses for colorblind col·or·blind or col·or-blind
adj.
Partially or totally unable to distinguish certain colors.
 and color deficient individuals worldwide, it's our resolve to maximize shareholder return by retaining counsel that can provide us with a global investor relations perspective," said Richard R. Milewski, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 and chief financial officer of ColorMax.

The Investor Relations Company is an 18-year-old full-service international financial public relations Financial public relations

Public relations division of a company charged with cultivating positive investor relations and proper disclosure information.
 company with headquarters in Northbrook, Ill., and representatives in Clearwater and Boca Raton, Fla.; Columbus, Ohio; New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
; Beverly Hills, Calif.; Austin, Texas; Oklahoma City, Okla.; London; Hong Kong and Toronto.

"We look forward to being a part of ColorMax's investor relations team," noted Sherwood Lee Wallace, IRC's chairman. "ColorMax has a unique market niche and believes it is providing cutting-edge technology in developing aids which enable colorblind individuals to enjoy a better quality of life.

"Our goal is to work closely with management in the development and implementation of meaningful and effective investor relations programs to increase the company's visibility among investment professionals, the financial media, the investing public and shareholders."

In November 1999, ColorMax received U.S. clearance of its Color Vision Enhancement Lenses as a prescription optical aid for the treatment of congenital red-green color vision deficiencies.

ColorMax Vision Enhancement Lenses are a unique and effective aid for colorblindness, a condition affecting more than 12 million Americans and 250 million people worldwide.

This release contains forward-looking statements with respect to the results of operations and business of ColorMax Technologies Inc., that involves risks and uncertainties. The company's actual future results could materially differ from those discussed herein. Risks and uncertainties of the company will be detailed from time to time in the company's periodic reports. The company intends that such statements about the company's future expectations, including future revenues and earnings, and all other forward-looking statements, be subject to "safe harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 17, 2000
Words:372
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