Color it Gone: Heinz EZ Squirt Mystery Color Disappearing From Grocery Shelves; Newest Colored Condiment Selling out Fast Across the Nation.Business Editors/Food Writers Color it gone -- or going fast. As of mid-June, after just eight weeks on the shelves nationally, more than 60 percent of the total Heinz EZ Squirt Mystery Color inventory had been sold. Since then, the limited-edition bottles have been vanishing from supermarkets and are expected to continue flying off the shelves during the summer barbecue season. In fact, one of the nation's largest retail grocery chains completely sold out of Heinz EZ Squirt Mystery Color only two weeks after the debut of the colored condiment in mid-April. "When a limited-edition product sells out in only two weeks at one of the largest supermarket chains, you can expect it to vanish quickly nationwide," said Brian Hansberry, vice president of marketing for ketchup, condiments and sauces at Heinz North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "People who would like to try Heinz EZ Squirt Mystery Color should grab a bottle soon -- before it's gone for good." The mystery is that a bottle of Heinz EZ Squirt Mystery Color could have any one of three vivid colors "Vivid Colors" is the second single of Japanese band L'Arc-en-Ciel. Track listing
Chart (1995) Peak position Time in chart kids love to decorate their food with: Passion Pink, Awesome Orange and Totally Teal. In fact, the mystery can't be solved until the first squirt. That's because the bottle is white and wrapped in a special rainbow label that hides what's inside. EZ Squirt bottles offer kids a special nozzle for accurate squirting and an ergonomic shape that allows smaller hands to hold on tight. Moreover, the cool design and the fun EZ Squirt colors inspire the artist in every child to create mealtime masterpieces. The response from kids and families has spurred strong sales for EZ Squirt. About Heinz With sales approaching US$10 billion and a pantheon of icon brands, H.J. Heinz Company is one of the world's leading marketers of high-quality ketchup, sauces, meals, soups, snacks and infant foods to consumers everywhere, whether in supermarkets, restaurants or on the go. Its 50 companies operate in some 200 countries, with more than 20 power brands, including the Heinz(R) brand with nearly US$3 billion in annual sales. Among the company's famous brands are Heinz(R), StarKist(R), Ore-Ida(R), 9-Lives(R), Wattie's(R), Plasmon(R), Classico(R), Smart Ones(R), Bagel Bites Bagel Bites are a snack type pizza bagel. Bagel Bites were invented by Mr. Garzinski of Fort Myers, Florida and then later sold to a major food producer. The mini-bagels are topped with cheese and other pizza toppings. (R), Delimex(R), Poppers poppers Drug slang A regional street term for amyl nitrate or isobutyl nitrite (R), John West(R), Petit Navire(R), Kibbles 'n Bits Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Del Monte Foods. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. In 1995, the brand was acquired by Del Monte. (R), Pounce(R), Pup-Peroni(R), Orlando(R), ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. (R), Olivine olivine (ŏlĭv`ēn), an iron-magnesium silicate mineral, (Mg,Fe)2SiO4, crystallizing in the orthorhombic system. (R), Jufran(R) and Pudliszki(R). Heinz also uses the famous brands Weight Watchers(R), Boston Market(R), TGIF TGIF abbr. thank God it's Friday (R) and Linda McCartney(R) under license. Information on Heinz is available at www.heinz.com. This press release is also available at www.jackhorner.com. |
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