Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Color is Coming Back to M&M'S; All Six Colors Have Been ``Found,'' Ending Black-and-White Phase; Characters Also ``Find'' Their Colors - With the Help of NBC'S Thursday Night Line-Up.


To download high-resolution, print-ready JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 images, click on the thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple  image above.

WARNING: these images are

very large (800K+)

Click here for caption

To download high-resolution, print-ready JPEG images, click on the thumbnail image above.

WARNING: these images are

very large (800K+)

Click here for caption

To download high-resolution, print-ready JPEG images, click on the thumbnail image above.

WARNING: these images are

very large (800K+)

Click here for caption

Business, News & Photo Editors/Food Writers

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4592114

HACKETTSTOWN, N.J.--(BUSINESS WIRE)--March 11, 2004

The world will be a bit more colorful after tonight as M&M'S(R) premieres a bright, bold new mix of the six familiar colors - red, blue, green, yellow, orange and brown. Since New Year's Eve, M&M'S(R) have only been available in an all black-and-white mix, causing consumers across the nation to search for the "refreshed" colors. Blue is the final of the six winning bags of all-one-color M&M'S(R) to be found, from among more than 37 million black-and-white packages in circulation.

Tonight, M&M'S(R) will celebrate the return of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

See also: Color
 with a star-studded reveal event in Hollywood. All six Great Color Quest consumer winners will be on hand to receive their grand prizes ($20,000 and a new Volkswagen Beetle This article is about the original Volkswagen Beetle. For the one introduced in 1997, see Volkswagen New Beetle.
The Volkswagen Type 1, more commonly known as the Beetle
 convertible custom colored to match their winning bag), and premiere the updated product. Coincidentally co·in·ci·den·tal  
adj.
1. Occurring as or resulting from coincidence.

2. Happening or existing at the same time.



co·in
, viewers who tune in to NBC's Thursday night line up will experience the return of colors to the Red and Yellow spokescandies.

"With all six colors of M&M'S(R) now located, the Great Color Quest has reached a successful and colorful end," said Doug Milne, director of marketing, M&M'S Brand.

"After the success of the Great Color Quest contest, which led consumers to buy and collect black and white M&M'S(R) in huge numbers, we've brought the M&M'S(R) renaissance full circle with the first update to the logo in decades for this classic American candy."

The new M&M'S(R) feature a larger signature "m" on each candy, along with more vivid yellow and blue candies and a new mix of color for a brighter appearance. The new packaging is bolder as well, featuring a more prominent logo with wider letters, and a circular colorful image of the candy centered on the package, offering a "peek" into the brighter contents.

M&M'S(R) are a product of MASTERFOODS USA. MASTERFOODS USA, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  food, snack and pet care operations of Mars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. , is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, pet care and snack segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, MASTERFOODS USA owns some of the world's favorite brands including TWIX(R) Brand, SNICKERS
''This entry is about the confectionery named Snickers. For other uses, see Snickers (disambiguation).


Snickers is a sweet bar made by Mars, Incorporated.
(R) Brand, UNCLE BEN'S
This article is not to be confused with Benjamin Parker, or Uncle Ben.


Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. Owned by Mars, Inc. in the U.S.
(R) Brand, KAL KAN Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R) Brand Food For Cats.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4592114
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Mar 11, 2004
Words:505
Previous Article:``Fuel Cell 30'' Recognized by Fuel Cell Management.
Next Article:Mack-Cali Prices Reopening of $100 Million of Its 5.125% Senior Unsecured Notes at 4.719%.



Related Articles
The problem with black T.V.
Not all channels are in color.
MINORITIES OUT OF PICTURE; MAJOR NETWORKS FEATURE FEWER AFRICAN-AMERICANS, LATINOS.
FOUR WOMEN VS. THE NFL; CAN `MONDAY NIGHT FOOTBALL' BEAT NBC'S ALL-FEMALE TEAM?
HELLO AND GOODBYE 'FRIENDS' ENDS, `RAYMOND' REFLECTS, AND TV LIFE GOES ON.
FALL TV SCORECARD CBS SURPRISES, NBC AND FOX FALTER, AND - WHO KNEW? - SEX DOESN'T SELL.
A six-phase drawing project.
Daytime's other drama: despite its popularity with black audiences, daytime television discounts black talent in front of, and behind, the camera....
THURSDAY NIGHT FIGHTS LONG DOMINATED BY NBC, THE EVENING NOW SEES ITS FIRST SERIOUS COMPETITION IN YEARS.
Tele-scientist wants respect.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles