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Color counts when it comes to purchasing.


Only 20% of respondents said that color is not an important factor when purchasing home cleaning products, personal hygiene personal hygiene person nKörperhygiene f  products and personal electronic devices, according to according to
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 Buzzback Market Research and Pantone, Inc.'s 2005 color survey. The survey consisted of a palette of 44 colors created by Pantone. More than 2,700 Americans participated in the survey.

Not surprisingly, the study found that white is the most trusted color for household products such as laundry detergent detergent (dētûr`jənt, dĭ–), substance that aids in the removal of dirt. Detergents act mainly on the oily films that trap dirt particles. , dishwashing detergent, fabric softener Fabric softener (also called Fabric Conditioner) is used to prevent static cling and make fabric softer. Popular brand names include Lenor, Lenor/Downy, Snuggle, and Comfort.  and liquid soap. Little Boy Blue, a shade of blue, came in second place. America's No. 1 color choice was Palace Blue, a color that is "calming and peaceful," yet considered a "masculine" color. More info: www.buzzback.com.
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Title Annotation:News Front
Publication:Household & Personal Products Industry
Geographic Code:1USA
Date:Jun 1, 2005
Words:119
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