Color Psychologist Diane Roggow Leads Color Trends Workshop at Color Marketing Group's Spring Conference.WESTMINSTER, Colo. -- Ever wonder what makes a color "in" or why the latest fashions, car finishes and advertising messages appear in specific hues? It's no mystery for Color Psychologist and Branding Expert Diane Roggow, one of 400+ worldwide members of the Color Marketing Group The Color Marketing Group (CMG) is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products. gathering in Chicago March 30-April 2. The color selections they make this week will affect the appearance and sales of all the products and advertising you see in the coming years. The path from conference to market involves a series of "trend catalyst" workshops to examine demographic, psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). and technological trends which drive change in color and product development across industries. Roggow, founder of Colorado-based Market Illumination illumination, in art illumination, in art, decoration of manuscripts and books with colored, gilded pictures, often referred to as miniatures (see miniature painting); historiated and decorated initials; and ornamental border designs. , is leading the session on trends that impact branding, identity, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and packaging. "In the buy cycle, color is the first hurdle a product or service must jump," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Roggow. "Studies show that 60% of the purchase decision is made based on color alone. So, before projecting your message, first make sure the color is a preference, or at least not an offense, to your A-list prospects." About Market Illumination, Inc. Founder Diane Roggow is a nationally recognized expert and in-demand speaker on branding and color psychology. She recently introduced the online Branding Insight Tool[TM], the industry's first assessment to help marketers evaluate the strengths and weaknesses of their company's branding practices - rather than the brand itself - thus offering the opportunity to plan brand-building changes and improve sales impact. Her company, Market Illumination, provides color and branding consultation, online tools and training for professional marketers. More information is available at marketillumination.com and Ms. Roggow can be reached during the CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group conference at 303-619-5979. |
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