Color Management Solutions Slowly Changing Web Shopping Experience, According to New Report from InfoTrends Research Group.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Feb. 13, 2002 "Color Management for the Web," a new report from InfoTrends Research Group, highlights Web color management solutions that are making the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the a more reliable place to shop. Inaccurate color representation on the Web is a major barrier to the expansion of e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . Although the Internet has gained acceptance as a sales medium, most people buy items that are not color-dependant, such as CDs, books, and software. Online shoppers are less likely to purchase products like clothing, furniture, or cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). - for which color is all-important. "Every display device presents color slightly differently due to factory calibration calibration /cal·i·bra·tion/ (kal?i-bra´shun) determination of the accuracy of an instrument, usually by measurement of its variation from a standard, to ascertain necessary correction factors. , consumer settings, and wear," says Lia Schubert, research analyst, InfoTrends Research Group. "However, most consumers are not aware of the problem until they are met with an unpleasant surprise, for example, a red tie bought online turns out to be hot pink." In addition to consumer e-commerce Web sites, professional service firms like home decorating and commercial textile companies are being targeted as customers for Web color management technology. The new report, available immediately in electronic format, discusses the drivers and barriers to delivering accurate color on the Internet, and provides profiles of Web color management vendors including E-Color, Imation, Pantone, Praxisoft and WayTech. About InfoTrends Research Group InfoTrends Research Group, Inc. (www.infotrends-rgi.com) is the leading market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a for digital imaging technologies and markets. With the largest number of analysts dedicated solely to digital imaging, InfoTrends offers the most focused coverage of this rapidly evolving market. InfoTrends helps its worldwide clientele improve the effectiveness of their strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. by providing valuable tools for intelligent decision-making, including forecasts, end user research, product analysis, and market trend tracking. Research is available through standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. reports, custom consulting and through the following subscription advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal : Digital Photography Trends(TM), Image Scanning Trends(TM), and Internet Imaging Trends(TM), available in online format. InfoTrends is committed to promoting market growth and development through ImageScape(TM), the foremost press and media event series for the digital imaging industry, and through its industry conferences. |
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