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Collegiate Pacific Signs Exclusive Web Sales Agreement with Fogdog.com; Expands B2B E-Commerce Initiatives.


Business Editors

DALLAS--(BUSINESS WIRE)--June 9, 2000

Collegiate Pacific (AMEX AMEX

See: American Stock Exchange
:BOO) today announced that it has executed an exclusive, multi-year web sales agreement with Fogdog fog·dog  
n.
A bright or clear spot that appears in breaking fog.



[From the fact that it accompanies fog as a dog accompanies its owner.]
.com (Nasdaq:FOGD FOGD Fibroscopie Oeso-Gastro-Duodenale (French: gastro-duodenal fibroscopy) ), the world's leading sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 Internet store.

The agreement calls for Collegiate Pacific to populate To plug in chips or components into a printed circuit board. A fully populated board is one that contains all the devices it can hold.  Fogdog's soon-to-open School and Recreation store with up to 1,000 products. This store takes aim at the $20 billion B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 institutional sporting goods market. Collegiate Pacific will be the exclusive product provider to the "Express Ship" category of the store during the first 6 months launch phase of the store.

Adam Blumenfeld, President of Collegiate Pacific, stated, "We are proud to partner with Fogdog.com in the creation of its soon-to-open School and Recreation store. The combination of Fogdog's international brand recognition and healthy site traffic (exceeds its next closest competitor by nearly three times) with Collegiate Pacific's 2-Day "Rapid Response" delivery program will create and unmatched level of service and delivery for schools and institutions nationwide. This 2-Day Express Ship Program contrasts with deliveries from other industry vendors that take 4-6 weeks in many instances. It is our belief that many institutional accounts will shift to online ordering in the coming years, and Fogdog is well-positioned to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this transition. We expect to begin processing orders immediately."

Collegiate Pacific will act as a back-end fulfiller of product in this venture, with Fogdog handling all front-end and customer-contact needs. Financially, Collegiate Pacific will share profits with Fogdog, but will have no exposure to marketing or developmental expenses incurred by Fogdog.com. The store will likely be featured on the front page of the Fogdog.com website within the next 7-10 days. To visit, go to www.fogdog.com.

About Collegiate Pacific Inc.

Collegiate Pacific is the nation's fastest growing vertically integrated manufacturer, marketer and direct distributor of sports equipment. The Company targets more than 200,000 institutions nationwide via catalog, direct advertising, the Internet, and select sporting goods dealers.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 9, 2000
Words:325
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