Collegiate Pacific Operating and Acquisition Update.

Sports Editors/Business Editors

DALLAS--(BUSINESS WIRE)--March 11, 2004

-- Kessler Team Sports Closure Remains Late March 2004

-- Newly Acquired Tomark Sports Contributing on Plan

-- Organic Sales Growth Strong -- Reaches Record Levels

-- Additional Acquisition Targets Under Review

Collegiate Pacific (AMEX:BOO) today provided a summary of its ongoing business operations and an update on the pending closure of its Kesslers Team Sports transaction.

Mike Blumenfeld, CEO of Collegiate Pacific, stated: "We are pleased with the progress being made in closing the Kessler transaction, integrating the newly acquired Tomark Sports, and the record performance of our organic business.

"The Kesslers Team Sports transaction remains slated for late March 2004 closure subject to the completion of the audit which is now in progress. In anticipation of this closure, Collegiate Pacific launched a multitude of sales and marketing programs with the Kessler sales force and management. We anticipate these efforts will speed Kessler's integration with the Company. Collegiate Pacific provided a 2-day training seminar for Kessler salesmen this past weekend. We are already seeing contribution from these efforts.

"Tomark Sports continues its impressive integration with the CP family. Gross Margins at Tomark have risen over 500 basis points since acquisition date resulting primarily from the increased margin associated with Collegiate Pacific's manufactured product."

Mr. Blumenfeld continued: "Organic business remains strong and on-track to meet our previously stated objectives for the current third quarter ending March 31. The last 3 weeks have produced sequential sales records for the Company on an organic basis. The growth has been broad based with each of our operating entities posting strong gains."

"We continue to review a number of acquisition candidates -- both distributors, and manufacturers -- that can feed valuable, proprietary product to our growing base of 65,000 customers. We remain committed to targeting only those companies that can provide accretion to our shareholders on an immediate basis."

Collegiate Pacific is the nation's fastest growing direct marketer, manufacturer and distributor of sports equipment primarily to institutions with more than 4,000 products and 65,000 active accounts.

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The company has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements include statements relating to the company's anticipated financial performance, business prospects, new developments, new strategies and similar matters. The following important factors, in addition to those described in the company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-KSB for the year ended June 30, 2003, especially in the Risk Factors and the Management's Discussion and Analysis sections, and its Quarterly Reports on Form 10-QSB and its Current Reports on Form 8-K (each of which is available upon request from the company or on the company's website, www.cpacsports.com, under the heading "Investors") may affect the future results of the company and cause those results to differ materially from those expressed in the forward-looking statements, material adverse changes in the economic conditions in the Company's markets, including as a result of terrorist attacks, competition from others, how much the Company may receive from the exercise of outstanding stock options and warrants, if anything, whether or not the Company consummates its pending transaction with Kesslers Team Sports and the ability to obtain and retain key executives and employees. We disclaim any obligation to update these forward-looking statements.