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Collegiate Licensed Properties Association Partners with OpSec Security for Brand Protection and Anti-Counterfeiting Management.


DENVER -- OpSec Security, Inc, the leading global provider for anti-counterfeiting and brand protection management solutions, announced the signing of a multi-year contract with the Collegiate col·le·giate  
adj.
1. Of, relating to, or held to resemble a college.

2. Of, for, or typical of college students.

3. Of or relating to a collegiate church.
 Licensed Properties Association (CLPA CLPA CC-Link Partner Association
CLPA Club Loisirs et Plein Air (Montpellier, France)
CLPA Child Labour Programme of Action (national plan to eliminate child labour in South Africa) 
)

The CLPA is a university-owned licensing cooperative managed by the Licensing Resource Group (LRG LRG Large
LRG Liquefied Refinery Gases
LRG Local and Regional Governments
LRG Long Range Aircraft
LRG Looking Real Good
LRG Location Reference Group
LRG Local Reference Group
LRG Library Resource Guide (Information Today, Inc) 
) of Holland, Michigan. CLPA's membership includes more than 140 LRG-managed schools and 60 independently-managed universities that represent more than $1.2 billion in retail sales. These institutions will work together to provide the trade a truer picture of the entire collegiate licensing industry, as well as maximizing opportunities for collegiate brands and helping to prevent the unauthorized use and sale of products bearing the members' logos.

OpSec has been retained to create a brand protection management program that will not only cultivate cul·ti·vate  
tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates
1.
a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till.

b.
 the branding of the CLPA but also ensure that labeled merchandise has, in fact, been produced by genuine licensees. Through the use of highly sophisticated security techniques and tracking software applications, OpSec's program will provide the CLPA with the solution needed to fight the increasing spread of counterfeit To falsify, deceive, or defraud. A copy or imitation of something that is intended to be taken as authentic and genuine in order to deceive another.

A counterfeit coin is one that may pass for a genuine coin and may include a lower denomination coin altered so that it may
 merchandise.

"Our mission is to ensure that universities are receiving due royalties in return for products using their school name and logo," said Dick Rademaker, executive director of CLPA and the founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of LRG. "With thousands of ways for counterfeit merchandise to enter the mainstream, CLPA needed one company who could manage our anti-counterfeiting process from beginning to end, and OpSec Security proved well-versed in handling that challenge."

"We're excited about the opportunity to partner with a world class organization like the CLPA," said Jeffrey Unger, president of the Brand Protection Division of OpSec Security. "This multi-faceted program will call on all the strengths of OpSec Security, from brand management to supply chain protection, and will be another showcase for what we can achieve in this industry."

"The CLPA is really a multi-faceted marketing tool for colleges and universities," said Rick Van Brimmer, CLPA president and Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark.  licensing director. "When a school chooses to align align (līn),
v to move the teeth into their proper positions to conform to the line of occlusion.
 with CLPA, they're showing that they understand not only the value of their brand, but the importance and responsibility of protecting these assets. Working with OpSec Security will help us to provide members the tools necessary to protect these valuable trademarks."

About OpSec Security, Inc.

OpSec Security, Inc. is a wholly-owned division of OpSec Security Group plc (London AIM: OSG OSG Open Scene Graph
OSG Open Science Grid
OSG Office of the Secretary-General (United Nations)
OSG Open Systems Group
OSG Office of the Surgeon General (HHS - PHS) 
). OpSec is the global leader in providing anti-counterfeiting technologies, services and software to some of the world's largest corporations and over 30 governments worldwide. The Group operates manufacturing facilities and laboratories in the USA and the UK, and has sales operations in the Americas, Europe, and Asia. For more information, please see www.opsecsecurity.com, or contact Peter Shankman, 646-522-9234, or peter@geekfactory.com.

About the Licensing Resource Group, Inc.

The Licensing Resource Group, Inc. is a trademark management firm specializing in brand protection and promotion within the collegiate industry. LRG was founded in 1991 and represents more than 140 colleges and universities nationwide, as well as several athletic conferences An athletic conference is a collection of sports teams, playing competitively against each other at the collegiate or high school level. In many cases conferences are subdivided into smaller and smaller divisions, with the best teams competing at successively higher levels.  and special properties. LRG was appointed as the CLPA's management firm in August of 2006.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 10, 2007
Words:517
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