CollegeLink.com's New `Making It Count' Program Signs First Sponsor; VarsityBooks.com is Key Participant.Business/Technology Editors NEWPORT, R.I.--(BUSINESS WIRE)--April 25, 2000 CollegeLink.com Incorporated (AMEX AMEX See: American Stock Exchange : APS) announced today that VarsityBooks.com Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : VSTY) has agreed to serve as the first sponsor of CollegeLink.com's new `Making It Count' program for college freshmen. Building on the nationally acclaimed Making College Count and Making High School Count programs, CollegeLink.com's new program "Making College Count - Freshman Orientation" will kick off in August with VarsityBooks.com's sponsorship. "VarsityBooks.com brings tremendous value to our Making College Count - Freshman Orientation Program and our Web site because their services represent a great value for college students," said Brad Baker As part of the sponsorship, the 100,000 college freshmen expected to participate in the Program will be offered special incentives when purchasing from VarsityBooks.com. CollegeLink's online college resource and application service will also be featured on VarsityBooks.com's Web site as well as high school partnership program participant Web sites and in newsletters sent to partner school students. Additionally, CollegeLink will promote VarsityBooks.com's scholarship program. The Making College Count - Freshman Orientation Program is based on CollegeLink's highly acclaimed college guidance book, Making College Count: A Real World Look At How To Succeed In and After College. Making College Count has been featured in USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Newsweek, The Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , among others, as well as broadcast features including MSNBC MSNBC Microsoft/National Broadcasting Company , CNNfn and CBS News. The dynamic, student-interactive presentation is designed to complement the college preparatory efforts of guidance departments, teachers and administrators. The program provides students with critical information on how to maximize their opportunities upon graduation and also addresses transitional issues such as time management, study skills, and goal-setting. ABOUT COLLEGELINK.COM CollegeLink.com Incorporated provides a range of pre-college services, including: college searches, test preparation, getting into top schools, promoting talents, finding scholarships, electronic college applications, paying for college and college success. The Company has relationships with nearly 1,000 colleges and universities and more than 3,000 high schools nationwide. Additionally, the Company's `Making It Count' Presentation Programs are the nation's leading student training and advisory programs, providing students with a template for success in high school, college and beyond. The Program's success messages are delivered through such formats as live in-school presentations, an instructional book, the Internet and a free monthly newsletter. Sponsors include IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , The Procter & Gamble Company, General Motors, and PNC PNC Purdue University North Central (Westville, Indiana) PnC Point 'n Click PNC Police National Computer PNC People's National Congress (Guyana) PNC People's National Congress Bank as well as leading service firms such as Kaplan and PricewaterhouseCoopers. Note: This press release contains forward-looking statements within the meaning of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements involve risks and uncertainties that may affect the companies' business prospects and performance. These include economic, competitive, governmental, technological and other factors discussed in the statements and in the companies' filings with the Securities and Exchange Commission. |
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