CollegeHumor Sets a New Standard for the Mobile Industry with New iPhone Adapted Site.Quattro-Powered iPhone Mobile Site Presents Both Content and Advertising in a Format that is Visually Appealing, Easy to Use and Makes Browsing See browse. a Great Experience WALTHAM, Mass. -- CollegeHumor.com, the Web's leading comedy site for irreverent ir·rev·er·ent adj. 1. Lacking or exhibiting a lack of reverence; disrespectful. 2. Critical of what is generally accepted or respected; satirical: irreverent humor. humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was and student pop culture, and an operating business of IAC (1) (InterApplication Communications) The interprocess communications capability in the Macintosh starting with System 7.0. Many IAC events take place behind the scenes. (Nasdaq: IACI IACI Idaho Association of Commerce & Industry IACI International Association for Craniofacial Identification IACI Iran Aircraft Industries ), continues its partnership with Quattro Wireless and today announced the release of a new mobile site specifically adapted for the iPhone. Building on its popularity as the mobile entertainment destination for humor and pop culture, CollegeHumor.com has teamed with Quattro to create an adapted mobile version of the site that provides a better browsing experience with an optimal layout, more intuitive navigation, better display of mobile ads and a complete array of content choices for the growing iPhone audience. "Since its launch, iPhone mobile Web traffic continues to grow and we have seen a 323% increase in monthly iPhone pageviews on the Quattro Network from September 2007 to January 2008," said Lars Albright, Vice President of Business Development at Quattro Wireless. "To capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this wave of mobile Web enthusiasm, CollegeHumor has tailored its content specifically for iPhone users, guaranteeing that consumers have access to the same content, in the absolute highest possible quality, anytime, anywhere." "The iPhone has set in motion a unique surge in mobile Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. , and we wanted to provide a fun, engaging mobile experience that those who use this popular device can really enjoy," said Jon Feldman, Director of Business Development and Marketing for CollegeHumor.com. "We also wanted to ensure that we could incorporate mobile-specific ads effectively into the iPhone site and Quattro's solution has enabled us to do that easily." New iPhone-Specific Mobile Site Adds Opportunity for iPhone-Tailored Mobile Advertisements Quattro Wireless gives CollegeHumor.com ultimate editorial and publishing control of its adapted mobile site, while allowing CollegeHumor.com to present a full HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. site in the format and design it wants, rather than simply squeezing down the wired site to fit a small mobile screen. This level of control enables CollegeHumor.com to present a consistent, screen-friendly brand to its readers regardless of whether they are accessing the site from their PC or their mobile phone. For advertisers, the new iPhone-adapted CollegeHumor.com site creates new opportunities for mobile ads being created specifically for the iPhone that are gaining in popularity. iPhone-specific ads on the CollegeHumor.com mobile site will be integrated into the content in a way that ensures visibility and encourages interaction as opposed to the current iPhone sites that require users to pinch-and-scroll to view a specific ad. About CollegeHumor.com CollegeHumor.com was founded in a dorm room in 1999 as an online depository The place where a deposit is placed and kept, e.g., a bank, savings and loan institution, credit union, or trust company. A place where something is deposited or stored as for safekeeping or convenience, e.g., a safety deposit box. for all of the content that floats around collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. computer networks. The site has since grown into a daily updated source of original web content and now boasts a loyal following of over 6 million unique readers a month and more than 200 million monthly page views. With major blue chip companies such as Ford, Universal Pictures and Procter & Gamble now advertising on the site, the release of Penguin penguin, originally the common name for the now extinct great auk of the N Atlantic and now used (since the 19th cent.) for the unrelated antarctic diving birds. Books' The CollegeHumor Guide to College and Faking It Faking It was a television programme originating on UK Channel 4 which has spawned various international remakes, including a US version which began in 2003 on the TLC network. ...How to Seem Like a Better Person Without Actually Improving Yourself," and a movie with Paramount in the works, CollegeHumor has quickly emerged as an icon of today's young adult culture. CollegeHumor is an operating business of IAC (Nasdaq: IACI). For additional information please visit http://www.collegehumor.com. About Quattro Wireless Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile[TM] platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com. |
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