CollegeGear.com Forms Alliance with Industry Leader -- The Collegiate Licensing Company; Partnership Includes Initial Funding, and Sales & Marketing Pact.Business Editors/Technology Writers SEATTLE--(BUSINESS WIRE)--May 2, 2000 Unlike most other "dot.com" companies, CollegeGear.com (www.collegegear.com) is staking its immediate future on proven sales and marketing efforts. Today, CollegeGear.com -- The Collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. Source(TM) -- announced a strategic alliance with The Collegiate Licensing Company The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 (CLC (The Computer Language Company Inc.) The publisher of this Encyclopedia. See About this product. ), the nation's leading collegiate licensing and marketing company. Based in Atlanta, CLC serves as the exclusive licensing representative for more than 180 colleges, universities, bowl games, athletic conferences An athletic conference is a collection of sports teams, playing competitively against each other at the collegiate or high school level. In many cases conferences are subdivided into smaller and smaller divisions, with the best teams competing at successively higher levels. , the NCAA NCAA abbr. National Collegiate Athletic Association , and the Heisman Trophy Heisman Trophy Annual award given to the outstanding college gridiron football player in the U.S. The trophy was instituted in 1935 by New York City's Downtown Athletic Club and was officially named the following year for the club's first athletic director, the player-coach . CLC's extensive collegiate industry reach will ensure nationwide exposure for CollegeGear.com on college campuses and to college students, alumni, and fans. The partnership creates vast online marketing opportunities for CLC's traditional offline clients. "We couldn't have imagined a better organization to build a long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. , multi-beneficial relationship," said David Turnbull For other persons named David Turnbull, see David Turnbull (disambiguation). David Turnbull (born March 17, 1942 in Newcastle upon Tyne, England) is a politician in Ontario, Canada. , co-founder, of CollegeGear.com. "Partnering with CLC strengthens our reputation among retailers and manufacturers and raises customer awareness of CollegeGear.com, as the online source for collegiate products and services." The partnership with CLC immediately positions CollegeGear.com as a major online source of officially licensed collegiate products for consumers. As CollegeGear.com's program is potentially beneficial to all universities and retailers, CLC will encourage participation by retailers and work with universities to promote the site to students, alumni, and fans. "Our mission is to expand the market for licensed products," said Bill Battle, Chief Executive Officer of The Collegiate Licensing Company. "Partnering with CollegeGear.com builds upon our long-time efforts to connect consumers with retailers that sell officially licensed products. CollegeGear.com is an integral part of our Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the strategy, and we believe the program will prove beneficial to our universities, licensees, retailers, and consumers." During CLC's existence, the collegiate market has grown from $250 million in retail sales in 1983 to $2.5 billion today. The CLC/CollegeGear.com alliance is a joint effort to create incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. growth in a market that has been flat for the past three years. CollegeGear.com has leveraged the rapidly growing market for online shopping since 1997 by providing a simple-to-use online outlet for students, fans and alumni to find and buy their favorite college or university merchandise. CollegeGear.com's goal is to become "The Collegiate Source" for collegiate consumers with the largest, most diverse base of collegiate merchandise found anywhere. About CollegeGear.com CollegeGear.com, founded in 1997, serves universities, retailers, manufacturers and students, fans and alumni, by providing the most comprehensive selection of collegiate products and services on the Internet. Its mission is to be the preferred online source for collegiate products and services. About The Collegiate Licensing Company The Collegiate Licensing Company (CLC) is the nation's leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing. The CLC consortium consists of more than 180 universities, bowl games, athletic conferences, the NCAA and The Heisman Trophy. Based in Atlanta, CLC provides its member institutions the expertise, resources and experience necessary to maximize licensing revenue potential through the power of consolidation. |
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