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CollegeFest(R) 2007 to Take Boston by Storm, Whipping Students into a Fun Frenzy for the 22nd Year.


Featured Artist Performances by Hot Rapper Fabolous, Chart-Toppers Shop Boyz ("Party Like a Rockstar") and VH1 Reality Stars Whitestarr

Entertainment, Free Giveaways, Prizes and Celebrity Appearances Define Long-Running September Student Event

BOSTON -- CollegeFest[R], the premiere back-to-school event in the U.S.A., returns to Boston for the twenty-second consecutive year on September 22nd and 23rd. Microsoft[R] Office Ultimate 2007 has signed on as the event's presenting sponsor, joining associate sponsors JetBlue Airways For the Jet Blue database used in Exchange Server and Active Directory, see Extensible Storage Engine.

JetBlue Airways is a major American low-cost airline owned by JetBlue Airways Corporation (NASDAQ: JBLU).
, SendUMobile, Jockey International Jockey International, Inc. is a company known for its line of underwear, sleepwear, and socks for men, women, and children. The company is based in Kenosha, Wisconsin, in the United States, and is known for having invented the first men's brief in 1934. , and RepNation. The event's media partners this year include Boston.com, The Boston Phoenix, WFNX Radio and Stuff@Night.

CollegeFest[R], owned and organized by Mr. Youth[R], the nation's premier youth marketing agency, has grown to become a staple in the culture of Boston's collegiate life. The festival, to be held at Boston's Hynes Convention Center The John B. Hynes Veterans Memorial Convention Center located in Boston's Back Bay has 193,000 square feet (0 m) of exhibit space and can accommodate up to four concurrent events. , is doubling its sponsorship activation space from last year to over 75,000 square feet. Over 15,000 college-aged students from over 100 New England-area campuses are expected to attend the event, where they will be treated to live performances, tons of free giveaways, and prizes from 95 corporate exhibitors and sponsors. Sponsors will include local companies, non-profits, and national corporations.

CollegeFest[R] 2007 will feature appearances by local-area sports figures, TV stars including cast members from MTV's Real World Sydney and Playboy Playboy

monthly magazine renowned for nude photographs. [Am. Pop. Cult.: Misc.]

See : Eroticism
 magazine Playmates. Nationally renowned recording artists confirmed to appear this year include hip hop hip-hop   or hip hop
n.
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

adj.
 star Fabolous, chart-toppers Shop Boyz (performing their hit song "Party Like a Rockstar"), rockers We Are The Fury, and VH1 reality stars Whitestarr. Popular Boston-area acts appearing include Adam Ezra Group, Roots of Creation, and the Josh Dion Band The Josh Dion Band is a musical group based out of New York City led by singing drummer/songwriter Josh Dion. The group is commonly associated with the Rock n' Roll/Americana genres of music. , among others.

"This year's CollegeFest will offer a multi-sensory experience featuring all the best the city of Boston has to offer," said Matt Britton, Managing Partner of CollegeFest Promotions. "Our exhibitors have really stepped up their offerings this year to offer maximum value for our student attendees."

CollegeFest, part festival and part trade show, has become one of the Nation's foremost opportunities for major brands to connect with young, brand-loyal consumers. Among the exciting exhibitions this year:

* Microsoft[R] Office Ultimate 2007 - Allows students to win great prizes like the Xbox 360[R] and Zune[R]. Students can also purchase Office Ultimate 2007[R] for only $59.95 by visiting www.TheUltimateSteal.com

* SendUMobile - Allows students who sign up fabulous prizes like pairs of tickets for major league sporting events, front-row seats for CollegeFest's nightly concerts and electric guitars. Student evangelists who register to represent SendUMobile at their colleges are also eligible for a drawing for two tandem sky dives Verb 1. sky dive - jump from an airplane and perform various maneuvers before opening one's parachute
skydive

chute, parachute, jump - jump from an airplane and descend with a parachute
 

* Jockey International - Consumers can enter to win "Underwear for Life"

* JetBlue Airways - Students are encouraged to stop by Blue Betty, JetBlue's mobile marketing unit, to get a slice of the JetBlue Experience. In addition, they will be raffling off one pair of round-trip flights to any of their non-stop destinations from Boston

* Kaplan Test Prep & Admissions - Consumers can enter to win $25,000 for grad school

* Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
 - Chances to win iPods, t-shirts, and concert tickets

* Boston Celtics - Enter to win free Celtics tickets

Additional exhibitors include Ford, Columbia Pictures, H&M, Monster Energy Monster Energy (usually simply known as Monster) is a brand of energy drink manufactured by Monster Beverage Company of Corona, California, which is owned and operated by Hansen Beverage Company. Monster is known for its high advertising budget.  Drinks, Mentos This article is about the mint and fruit-flavored candy. For the Jamaican musical style, see Mento.

Mentos is a popular brand of mints sold in many markets across the world by the Perfetti Van Melle Corporation.
, CareerBuilder.com, Nantucket Nectars Nantucket Nectars is a beverage company created by Tom First and Tom Scott, known as Tom and Tom or The Juice Guys. The two met at Brown University in the Fall 1985. Four years later they graduated and headed to Nantucket. , Pizzeria Uno and Sunsilk, with more being added daily. For the latest information on CollegeFest 2007, please go to www.collegefest.com.
CollegeFest Facts
When:       Saturday, September 22nd, 12pm - 7pm
            Sunday, September 23rd, 12pm - 6pm

Where:      Hynes Convention Center
            900 Boylston Street
            Boston MA 02215

Admission:  $10 admission with valid college ID - Cash, MasterCard,
            Visa, AMEX, or Discover


Advance discount tickets available at www.collegefest.com.

About Mr. Youth, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

Mr. Youth[R] leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics designed to build brand awareness, drive retail traffic, generate buzz and PR coverage. Mr. Youth has just been named to the prestigious Inc. 500 List of the nation's fastest-growing private companies. PROMO pro·mo  
n. pl. pro·mos Informal
A promotional presentation, such as a television spot, radio announcement, or personal appearance.
 Magazine ranked the company number 16 in its 2007 PROMO 100,; a list of the top promotional agencies in the U.S. In 2004, Mr. Youth was awarded the prestigious International Globes Award for Best Use of Event Marketing in the world.

Mr. Youth's proprietary marketing properties include CollegeFest[R] (www.CollegeFest.com), the nation's largest back-to-school college marketing event.

For more information on Mr. Youth, please visit www.MrYouth.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 13, 2007
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