CollegeEdge Pushes Ahead on All Fronts; Market Leader Announces Record Online College Admissions; and New Product Enhancements, Customers and Partners.

NEW YORK--(BUSINESS WIRE)--March 1, 1999--SNAP Technologies, Inc., producers of the CollegeEdge Web site and leaders in the online "going to college" market, today announced record numbers of online college applications for the 1998-99 enrollment season.

In separate announcements, the company announced new product enhancements for the CollegeEdge(R) Enrollment Services System (ESS), new customers within the state of Texas Education Service Centers, and significant new partners, Lycos, Inc., and U.S. News & World Report (see related press releases for full details). The announcement was made at the Jupiter Communications Consumer Online Forum here.

"CollegeEdge is firing on all cylinders," said Young Shin, chief executive officer. "Our Web site is showing tremendous increases in traffic, the company's market traction is evidenced by our latest big customer win in Texas, and we continue to attract top partners like Lycos and U.S. News & World Report that extend our reach to more students. All of this is evidence that the online 'going to college' market is becoming an integral part of today's higher education."

CollegeEdge Sees Strong Web Site Results

In releasing preliminary results for the 1998-99 college enrollment season, CollegeEdge noted monthly visits to www.CollegeEdge.com had increased from 350,000 in February 1998 to 1,300,000 in February 1999, a 400% growth rate. Online college application volume increased 600% year-over-year, exceeding the industry average of 140%.

Students who apply online are quality college candidates, according to the CollegeEdge analysis. Undergraduate SAT scores for students applying through CollegeEdge were 210 points higher than the industry average. Educational Testing Service (ETS) figures show that the average SAT score in 1998 was 1,020, contrasted with the average CollegeEdge applicant SAT score of 1,230 in the same period. The CollegeEdge applicant GMAT score for graduate business school applicants was over 150 points higher than the average for all GMAT test results, and 100 points higher than the average submitted score.

Colleges and universities are conducting more of the business of recruiting students online. One CollegeEdge partner school received 38% of its totthe Web to apply to college more than men -- 54applicants at CollegeEdge versus 41.6% male, almost exactly mirroring the industry average of 60% female and 40% male.

CollegeEdge Enrollment Services System Benefits College

Admissions Process

CollegeEdge also announced today the latest release of its Enrollment Services System (ESS), a suite of integrated Web tools used by hundreds of leading undergraduate and graduate programs to significantly enhance the traditional paper-based admissions process with an Internet-oriented approach.

ESS enables colleges and universities to respond to tens of thousands of inquiries and applications 24 hours a day, seven days a week. New features include recruitment and event management modules, which allow university admissions officials to conduct highly targeted recruiting via an online "matchmaking" system. The system also manages events in real-time, such as information sessions or interviews via a student self-reservation system.

CollegeEdge Scores Big Win in State of Texas

The company also disclosed today that eight regions of the Texas Education Service Centers have chosen the CollegeEdge Career and College Guidance System (CCGS) to better serve students in the career and college selection process. The eight education centers provide guidance, administrative and other support to the state's public middle schools and high schools. CollegeEdge CCGS is now used in over 20% of Texas' secondary institutions and more than 30 community colleges.

For students, guidance professionals and administrators, CCGS provides the power to identify and achieve future goals. CCGS gives students the ability to make plans and decisions with regard to careers and higher education. CCGS uses the most up-to-date and comprehensive information on colleges, majors, careers, financial aid, scholarships and more. It is designed for use as part of a guidance program and helps counselors and administrators manage and track students' progress.

Lycos and U.S. News & World Report Announce CollegeEdge

Partnerships

CollegeEdge and Lycos revealed that the companies will develop a co-branded site for those interested in pursuing higher education. The new site will provide Lycos users, the world's largest online community, with valuable tools including: CollegeEdge "Matchmaker" to find the right school, the ability to calculate financial awards, access to scholarships using a database of over 500,000 different awards, the ability to apply online to most leading schools, and more.

U.S. News & World Report will use CollegeEdge's core transactional "going to college" functionality on its www.usnews.edu Web site. As part of the agreement, all of the online applications of colleges who partner with CollegeEdge will be available from, and promoted on, the U.S. News & World Report Web site. Site visitors will be able to use the CollegeEdge inquiry tool to easily direct e-mail inquiries to higher education institutions. Using CollegeEdge Recruiter, college-bound individuals can register themselves for recruitment earlier in the admissions process.

About SNAP Technologies, Inc.

CollegeEdge from SNAP Technologies is the No. 1 resource on the Internet for the "going to college" market. CollegeEdge has improved the way students explore and apply to college; the way universities recruit and enroll students; and the way guidance counselors track and manage student progress.

CollegeEdge's partners include: most leading colleges and universities including Stanford, MIT, UC Berkeley and Boston College; thousands of high schools; and leading Internet companies including Excite, Inc. (XCIT); Lycos, Inc. (LCOS); Netscape Corp. (NSCP), Business Week Online, a division of McGraw-hill Co., and U.S. News and World Report. Founded in 1995 and backed by Silicon Valley venture capital, CollegeEdge served 15 million pages, was accessed by more than a million individuals every month and processed over 500,000 college-related transactions in 1998.