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College students less likely to drink if they know peers' actual habits.


Byline: ANI

Washington, July 10 (ANI): While peer pressure is known to play a vital role in alcohol misuse among college students, a new study has shown that when the students learn that they are mistaken about the actual normal drinking habits of their peers, they tend to drink less often.

The study has shown that much of that peer influence is the result of incorrect perceptions.

"In the UK, young people are drinking earlier and heavier than ever before," said co-author co·au·thor or co-au·thor  
n.
A collaborating or joint author.

tr.v. co·au·thored, co·au·thor·ing, co·au·thors
To be a collaborating or joint author of: "He and a colleague . . .
 David Foxcroft of Oxford Brookes University Oxford Brookes University is a public university in Oxford, England. Overview
The University has roots in Oxford that go back to 1865 (when it was known as the Oxford School of Art). The present student body is 19,000.
, in England.

"Levels of alcohol consumption amongst 11- to 13 year-olds have almost doubled in the last 10 years or so," he added.

The researchers say if a student believes that his or her peers drink heavily, it would likely influence the amount of alcohol the student personally drinks.

During the study, they placed students into either intervention or control groups.

Those in the intervention groups received personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 feedback about actual college students' normal drinking habits, their own personal drinking profiles - quantity of alcohol consumed, calorie calorie, abbr. cal, unit of heat energy in the metric system. The measurement of heat is called calorimetry. The calorie, or gram calorie, is the quantity of heat required to raise the temperature of 1 gram of pure water 1°C;.  intake and money spent on alcohol - as well as the health risk factors involved in heavy drinking
  • Heavy drinking may mean drinking large amounts of water or alcohol.
  • Heavy drinking may also mean drinking alcohol to the point of Drunkenness.
.

The interventions occurred in different ways: alone, either by mail or via the Web; or together with individual face-to-face or group counselling.

Interventions that occurred electronically reduced the students' alcohol-related problems, drinking frequency, peak blood-alcohol content and drinking quantity.

The study showed that 62 percent of the students reported a reduction in alcohol-related problems.

In addition, 65 percent of the students reported that they were drinking less frequently.

"There were only a small number of good quality studies that we could draw on to make this somewhat tentative conclusion," said Foxcroft.

"More research is definitely needed, especially in different settings. We don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
, for example, how well Web feedback would work in the UK, where the drinking context and culture is quite different," he added. (ANI)

Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency.  (ANI) - All Rights Reserved.

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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Asian News International
Date:Jul 10, 2009
Words:334
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