College Broadcast Names Becky Savell President; Former Liquid Audio, Prodigy Exec Brings In-Depth Internet Experience to New Position on Management Team.Business Editors LOS ANGELES--(BUSINESS WIRE)--May 1, 2000 College Broadcast (www.cb.com), a leading multimedia entertainment and marketing company targeting the nation's 15 million college students, has named Becky Savell president of the company. In her new role, Savell will run College Broadcast's online, on cable and on campus divisions, including all internal and external company functions. Savell's appointment will allow Chet Lyons, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , to focus on strategic and financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against . Prior to College Broadcast, Savell directed Internet Marketing See Internet advertising. for Liquid Audio where she was responsible for developing the Liquid Music Network, creating an award winning Web presence, and spearheading their promotions department credited with guiding artists such as Dave Matthews
David John Matthews (born January 9 1967) is a South African, now naturalized American, Grammy-winning lead vocalist and guitarist for the Dave Matthews Band. and Sarah McLachlan into the digital arena. Prior to Liquid Audio, Savell headed business development and entertainment for DreamMedia (now USWeb/CKS) where she developed an online auction to benefit the TJ Martell Foundation, the premiere nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. dedicated to AIDS, leukemia leukemia (l  kē`mēə), cancerous disorder of the blood-forming tissues (bone marrow, lymphatics, liver, spleen) characterized by excessive production of immature or mature and cancer research. As Director of Music and Content at Prodigy An online information service that provides access to the Internet, e-mail and a variety of databases. Launched in 1988, Prodigy was the first consumer-oriented online service in the U.S. Online Ventures Savell developed the first music content area and initiated Prodigy's strategic investment in Sonicnet. "Becky brings a wealth of business and Internet knowledge to her position," said Lyons. "We're proud to have her on our team. Her skills in the Internet arena will play an important role in shaping the future of our company." Prior to being appointed President, Savell served as Vice President of Strategic Content Development at College Broadcast where she spearheaded the creation of the company's broadband portal (www.cb.com), which launched in March. About College Broadcast Founded in August 1998, College Broadcast provides world-class entertainment, applications and information to college students via its three divisions: broadband Internet See broadband. , cable television, and on-campus student representatives. The company's mission is to deliver the most compelling content possible, while simultaneously assisting merchant partners to reach the college market through a unique cross-channel platform (Online, On Cable, On Campus). College Broadcast's cable TV network has earned back-to-back No. 1 ratings as the top college television network (Student Monitor, Spring '99 and Fall '99 Media Surveys). In December 1999, College Broadcast merged with Running Start, the leading developer of scalable, quick to market WebObjects-based technologies. |
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