College Bound Student Alliance to Become National Sponsor of ``AMERICAN SCENE'' Financial Talk Radio Program.

Business Editors/Education Writers

LAKEWOOD, Colo.--(BUSINESS WIRE)--Aug. 23, 2001

College Bound Student Alliance (OTCBB:GRAD) announced today that it has signed a media agreement to become a national sponsor of "Steve Crowley's AMERICAN SCENE" financial talk radio program. AMERICAN SCENE is broadcast nationwide each weekday on more than 130 radio and television affiliates, plus worldwide on the Internet via www.wtmy.com and www.americansceneradio.com

This media campaign will begin on Monday, August 27 and run through the end of November. As a national sponsor, College Bound spokespersons will be interviewed by Steve Crowley on LIVE talk-radio twice each week and College Bound Student Alliance will be presented to investors every weekday in a fully disclosed, fully compliant fashion as part of AMERICAN SCENE's Investor's Showcase. Steve Crowley, the program host, is the former Money Editor of Disney's (NYSE:DIS) ABC-TV's Good Morning America, and is author of MONEY FOR LIFE, published by Simon & Schuster. Mr. Crowley has received two national awards for excellence in financial broadcast journalism.

Jerome M. Lapin, CEO of College Bound Student Alliance, stated: "We are very pleased to have been selected to sponsor Steve Crowley's AMERICAN SCENE. This will give us the opportunity to not only tell our story to potential investors, but will also allow us to reach a target audience of parents with children of high school age. Steve is a well-respected professional, whose listeners are looking for new ideas for medium- and long-term investments."

College Bound Student Alliance is a full-service education and career preparation company. In over ten years, CBSA has helped over 30,000 students receive in excess of $170 million in financial assistance. Some CBSA student clients have had their fees underwritten by local offices of corporate sponsors including: Coca-Cola (NYSE:KO), American Express (NYSE:AXP), Citicorp (NYSE:C), Pittsburgh Steelers, Denver Broncos and many more.

This release may contain forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.