College Alumni Relations Benchmarks.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c67708) has announced the addition of College Alumni Relations Benchmarks to their offering. "College Alumni Relations Benchmarks". The study is based on a survey of 60 colleges that provided data on a broad range of alumni-relations related issues. The mean number of students enrolled (FTE FTE Full-Time Equivalent FTE Full-Time Employee FTE Full-Time Equivalency FTE Full Time Employment FTE Foundation for Teaching Economics FTE Full Time Enrollment FTE For the Enterprise (SQL) FTE Fund for Theological Education equivalent) for the colleges in the sample was 6,473 with a range from only 200 to 40,000. The mean enrolment size of the private colleges in the sample was 2,842, while mean enrolment for the public colleges was 10,575. The 115-page report has more than 400 tables of data exploring managerial, financial and other issues in alumni relations. Some of the reports findings are that: - Twenty three percent of alumni currently alive have ever made a financial contribution to the college from which they graduated. - For the colleges that offer alumni credit cards to alumni, the mean percentage of alumni that take up the college on the offer is 4%, with a median of 2%. - FTE employment in the alumni offices has remained the same for about 60% of the offices in the sample over the past two years, but has increased for more than 28% of the offices and decreased for 12.5%. - The mean number of employees of the Office of Alumni Relations, Alumni Affairs or other office charged with the task of alumni relations was only 3.22 with a median of only 2.0. - A quarter of the colleges in the sample offered auto insurance to alumni. Private colleges were twice as likely as public colleges to offer auto insurance. - More than 76% of the colleges in the sample used direct telephone solicitation solicitation In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual to ask for financial support from alumni. - The mean overall budget for alumni reunions in the past year for the alumni offices in the sample was $37,079. Private colleges, a quarter of the size of public colleges in the sample, spent more than twice as much on reunions that their public counterparts - For 10-year reunions, the colleges in the sample attracted a mean of 16% of alumni and a median of 11%. - Most of the colleges in the sample have non-dues paying rather than dues paying alumni associations An alumni association is an association of graduates (alumni) or, more broadly, of former students. In the United Kingdom and the United States, alumni of universities, colleges, schools (especially independent schools), fraternities, and sororities often form groups with alumni , while only a bit more than 21% exclusively have dues paying associations - About 43% of the colleges in the sample provide promotional materials to alumni clubs. - Only 17% of the alumni clubs have a blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. , listserv or other internet communication vehicle to promote interaction and communications among alumni - Two thirds of the colleges in the sample offer an alumni-mentoring program. - Forty percent of the colleges in the sample had an official policy restricting re·strict tr.v. re·strict·ed, re·strict·ing, re·stricts To keep or confine within limits. See Synonyms at limit. [Latin restringere, restrict- : re-, the number of times that the alumni office should contact alumni by email. - Nearly 28% of the colleges in the sample, including more than 34% of 4-year/MA level colleges, maintain a listserv for alumni. - Twenty percent of the alumni offices in the sample had a presence on MySpace The most popular social networking site on the Web, especially for teenagers and people under 30. Founded in 2003 by Tom Anderson and Chris DeWolfe, MySpace was acquired by Rupert Murdoch's News Corporation via its $500 million purchase of parent company Intermix in 2005. .com - About 54% of alumni from the 1970's are described by college alumni officials as having either "little or not involvement" or are described as "modestly involved" in college alumni affairs. About 16% are described as "significantly involved" or "greatly involved." - Female alumni were slightly more involved than male alumni. More than 24% of female alumni were significantly or greatly involved while about 18.5% of male alumni were similarly characterized char·ac·ter·ize tr.v. character·ized, character·iz·ing, character·iz·es 1. To describe the qualities or peculiarities of: characterized the warden as ruthless. 2. - About 9.4% of colleges in the sample maintain a database of grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl of alumni. Content Outline: LIST OF TABLES PARTICIPANTS CHARACTERISTICS OF THE SAMPLE SUMMARY OF MAIN FINDINGS - Employment in Alumni Affairs Compared to Institutional Advancement A gift of money or property made by a person while alive to his or her child or other legally recognized heir, the value of which the person intends to be deducted from the child's or heir's eventual share in the estate after the giver's death. - Ratio of Number of Total Alumni to Number of Employees in the Alumni Affairs Office - Ratio of Number of Total Alumni to Number of Employees in the Office of Institutional Advancement - Differences in Economies of Scale in the Alumni Office and the Office of Institutional Advancement - Level of Cooperation Between the Alumni Affairs Office & The Office of Institutional Advancement - Trends in the Overall Budget for the Alumni Office - Spending on Travel - Employment Outlook for the Alumni Affairs Office - Level of Centralization cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. of the Alumni Affairs Effort - Royalties Not to be confused with Royal family. Royalties (sometimes, running royalties) are usage-based payments made by one party (the "licensee") to another (the "licensor") for ongoing use of an asset, most typically an intellectual property (IP) right. from Alumni Credit Cards - Revenue from all Financing Vehicles Furnished fur·nish tr.v. fur·nished, fur·nish·ing, fur·nish·es 1. To equip with what is needed, especially to provide furniture for. 2. to Alumni - Insurance Plans for Alumni - Revenue from the Provision of Insurance Plans to Alumni - Cost of Telephone Solicitation to Prospect for Alumni Contributions - Percentage of Alumni Who Have Ever Made a Financial Contribution to the College - Alumni Reunions - Alumni Associations and Regional Alumni Clubs - College Spending to Support Alumni Clubs - Blogs & Listservs Maintained by Alumni Clubs - Alumni Access to the College Library's Databases - Alumni Mentoring Programs - Percentage of Alumni for Whom the Alumni Office has a Working Email Address See Internet address. - Alumni Office Policies Regarding the Frequency of Email Contact with Alumni - Rate of Unique and Total "Opens" on Email Campaigns to Alumni - Alumni Office Presence on Social Networking Websites This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. - Percentage of Colleges that Publish an Alumni Magazine - Number of Alumni Publications - Cost of Alumni Publications - Impact of the Internet on the Use of Print Versions of Alumni Publications - Maintenance of a Listserv by College Alumni Offices - Percentage of Alumni Offices that Host an Online Community - Level of Involvement of Different Types of Alumni in Alumni Affairs - Percentage of College Alumni Offices that Maintain Databases of Parents or Grandparents of Alumni - Methods Used by Alumni Offices to Collect Email Addresses of Alumni - Alumni Office Staff Time Spent on Online Marketing and other Online Tasks Related to Alumni Relations SECTION ONE: EMPLOYMENT & BUDGET BENCHMARKS FOR THE ALUMNI OFFICE SECTION TWO: ALUMNI CREDIT CARDS SECTION THREE: INSURANCE PROGRAMS OFFERED TO ALUMNI BY THE ALUMNI OFFICE SECTION FOUR: USE OF TELEPHONE SOLICITATION TO RAISE MONEY FROM ALUMNI SECTION FIVE: PERCENTAGE OF ALUMNI WHO HAVE EVER MADE A FINANCIAL CONTRIBUTION TO THE COLLEGE SECTION SIX: ALUMNI REUNIONS SECTION SEVEN: ALUMNI ASSOCIATIONS & CLUBS SECTION EIGHT: ALUMNI MENTORING PROGRAMS SECTION NINE: OBTAINING AND USING ALUMNI EMAIL ADDRESSES SECTION TEN: USE OF SOCIAL NETWORKING SITES A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. ON THE INTERNET SECTION ELEVEN: THE ALUMNI MAGAZINE AND OTHER ALUMNI PUBLICATIONS SECTION TWELVE: LEVEL OF ALUMNI INVOLVEMENT IN ALUMNI AFFAIRS SECTION THIRTEEN: METHODS FOR COLLECTING ALUMNI CONTACT INFORMATION CHAPTER FOURTEEN: TIME SPENT E-MARKETING TO ALUMNI The report, based on data from 60 colleges, gives the end user highly specific benchmarking
Benchmarking (also "best practice benchmarking" or "process benchmarking") is a process used in management and particularly strategic data such as the percentage of alumni that participate in reunions, earning from insurance plans and credit cards offered to alumni, spending on promotional materials for alumni clubs, percentage of alumni for whom the college maintains a working email address, and hundreds of other useful benchmarks and datapoints. Useful benchmarks include alumni office staff size, staff time spent on specific tasks, impact of the internet on alumni communications, relations with the Office of Institutional Advancement, plans for the print directory and much much more. For more information visit http://www.researchandmarkets.com/reports/c67708 |
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