Collective Media Chooses Entrieva's ClickSense(TM) Platform for Contextual Targeting.Enables Online Ad Network to Deliver Highly-Relevant Campaigns for Brand and Direct Marketers NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & RESTON, Va. -- Collective Media announced today that it has selected Entrieva's ClickSense[TM] platform to power contextual targeting for Collective Media's online advertising network. With Entrieva's technology, Collective Media customers will be able to convert untargeted ad inventory into highly targeted, audience-relevant ad placements - allowing both publisher and advertiser to increase ECPM eCPM Effective CPM (Cost Per Thousand impressions; advertising) ECPM European Christian Political Movement ECPM Ecole Européenne de Chimie, Matériaux et Polymères (Strasbourg) ECPM External Combustion Power Module and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). yield on the same campaigns. Entrieva's contextual targeting solution enables online display ads to be appear on highly relevant page content automatically, without costly technical or ad operations effort for Collective's roster of brand-name publishers. As the advertising achieves a higher degree of contextual relevance for the viewer, the ads become more valuable and perform superior for both publishers and advertisers. Entrieva's ClickSense provides easy-to-understand content categories for both media sellers and media buyers. By adding this to Collective Media, Entrieva connects specific content with relevant advertising and delivers a better value proposition for publishers and advertisers. Additionally, with the Collective Media partnership, Entrieva is now fully compatible with Doubleclick's DART for Publishers (DFP (Digital Flat Panel) A digital interface for a flat panel display from VESA (www.vesa.org). Based on the electrical interface of the earlier P&D (Plug & Display) standard, DFP uses TMDS transmission and a 20-pin mini-D ribbon (MDR) connector. ) ad management platform. "Collective Media's contextual targeting (based on Entrieva's technology) makes a huge difference for us," says Amir Shaikh, Director of Online Business Services at Merriam Webster, Inc., "This approach has increased our relevancy and revenue yield per ad impression, while greatly reducing ad management time within our ad operations group." Joe Apprendi, Chief Executive Officer of Collective Media, stated, "Collective is focused on adding value for both publishers and marketers. This includes best-of-breed contextual targeting. We evaluated a number of technology approaches and found that Entrieva's patented taxonomical tax·o·nom·ic also tax·o·nom·i·cal adj. Of or relating to taxonomy: a taxonomic designation. tax system achieved the highest 'relevancy' factor. Our customers are extremely pleased with the results and we look forward to growing our partnership with Entrieva." Thomas C. Lewis, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Entrieva, said, "We are excited to be part of Collective Media's future and pleased to add another satisfied customer to Entrieva's growing ClickSense customer base." About Collective Media Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers. Collective is comprised exclusively of high quality, brand-name ad inventory, including the largest network of online news sites, including The Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. , Tribune, Belo Interactive, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , and About.com. Collective's innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re-targeting. Founded in 2005, Collective Media is privately funded and headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Learn more at www.collective-media.com. About Entrieva and ClickSense Entrieva, Inc., founded in 1999, provides its innovative advertising infrastructure software technology and knowledge management solutions to some of the world's largest pharmaceutical, telecommunications and internet media companies as well as major US government and military organizations. The Company is venture funded and based in Reston, Virginia Reston is an internationally known planned community whose goal was to revolutionize post-World War II concepts of land use and residential/corporate development in American suburbia. . Entrieva's ClickSense(TM) is a hosted service for contextually targeting ads - text or banners - or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc. Learn more at www.entrieva.com. |
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