CollectingChannel & eMerchandise Expand Television's Reach by Adding Millions of Web Viewers for Content and Commerce.NORFOLK, Va.--(BUSINESS WIRE)--Feb. 5, 1999-- First Deal Promotes NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. '60s Studio Store & '60s Site Throughout Sweeps-Week Epic Miniseries min·i·se·ries n. pl. miniseries 1. A televised dramatic production, as of a novel or film, shown in a number of episodes. 2. Sports A short series of performances or athletic contests. , "The '60s" With Content, Merchandise and Auctions Across Hundreds of Web Sites It's one small step for NBC's upcoming "The '60s" miniseries and one giant leap for lovers of that decade's memorabilia mem·o·ra·bil·i·a pl.n. 1. Objects valued for their connection with historical events, culture, or entertainment: posters, publicity photographs, and other movie memorabilia. 2. . The CollectingChannel (www.collectingchannel.com), NBC (http://www.nbc.com/60s) and The eMarket Group (http://www.eMerchandise.com) are aggregating millions of fresh eyeballs The number of users. "There are 110 eyeballs" means there are 110 users currently online. See eyeball hang time. and providing daily content throughout their news syndicate for NBC's "The '60s" miniseries through Feb. 8. This represents the first deal for ChannelSpace, parent company of the CollectingChannel, and eMerchandise, a division of The eMarket Group, to drive millions of page views from leading sites, including the co-branded section of the CollectingChannel on Broadcast.com (http://www.broadcast.com/SpecialInterest/collecting); eBay (http://www.pages.ebay.com/aw/collectibles-index.html); BarnesandNoble.com, which is providing 10 leading books about the 60s which can be referred and ordered from various friends of the CollectingChannel; and TVQuest.com, as well as specialty collecting sites such as BuyCollectibles.com (http://www.buycollectibles.com) and Potteryauction.com (http://www.potteryauction.com) that are spotlighting "The `60s" miniseries this Saturday and Sunday on their sites. The CollectingChannel is an affinity portal and collecting hub, which has aggregated more than two dozen strategic alliances, dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. the "Friends of the CollectingChannel," to drive traffic to e-commerce opportunities. The arrangement with The eMarket Group for NBC represents a leading-edge application of integrating Web content and commerce with traditional television promotion by aggregating relevant third parties such as eBay and BarnesandNoble.com through a single promotion around a miniseries. The CollectingChannel is sharing a treasure-trove of 1960s-related content and collectibles with NBC's "The `60s" Studio Store located at http://www.nbc.com/tvcentral/mms/60s/fr_e60store.htm. The CollectingChannel's specially developed content will be themed to coincide with "The '60s" -- a four-hour miniseries from NBC, airing 9-11 p.m. EST P.M. also p.m. or p.m. abbr. post meridiem Usage Note: By definition, 12 a.m. , on Feb. 7-8. The miniseries will blend history, fiction and music to tell the stories of two American families American Family is a photographic artwork exhibition by Renée Cox. See also
"Through our Friends of the CollectingChannel, our stories will link to our partners' sites offering related LPs, stamps, posters, catalogs, etc., and bring everything catering to collectors' interests together." The NBC Studio Store will feature a CollectingChannel daily lead story and headline, which will focus on an area of the 1960s. The CollectingChannel will also run special features directly tied to the show during a salute to "The '60s" on Friday, Feb. 5, and Monday, Feb. 8. In addition, the NBC "The '60s" Miniseries Store watch-and-win contest will offer the Samick six-string acoustic guitar played in the miniseries by actor Jerry O'Connell as the grand prize. About ChannelSpace Entertainment Inc. (CSEI CSEI China Special Equipment Inspection (and Research Center) ) ChannelSpace Entertainment Inc. (www.channelspace.com), is a provider of affinity portals and original niche-based programming for Internet content aggregators An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator. . This groundbreaking model addresses the question: how do you reach more eyeballs? CSEI's cable TV-like model creates opportunities to leverage and package its own high-level audio/video assets as well as that of existing content providers to increase overall market strength and visibility. The CSEI goal is to be a platform-independent source of enhanced, customized channels to content aggregators of all media forms. CSEI's distributed technology engine enables the company to launch new channels at a rapid pace. The CollectingChannel, CSEI's first affinity portal, offers the most complete aggregation of collecting-related content ever available in the history of the Web. As it continues to add more content and programming, the CollectingChannel will deliver the Web's most complete, up-to-the-minute, original audio/video programming, chat, auctions, books, price guides, expert opinions, software, links, magazines, live video conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. , news, articles and community catering to any and every conceivable con·ceive v. con·ceived, con·ceiv·ing, con·ceives v.tr. 1. To become pregnant with (offspring). 2. collectible collectible An asset of limited supply that is sought for a variety of reasons including, it is hoped, an increase in value. Stamps, antiques, coins, and works of art are among the many things usually classified as collectibles. category. About eMerchandise.com eMerchandise.com, a division of The eMarket Group, is the Web's premier online shopping destination for Licensed Entertainment Merchandise. eMerchandise.com offers over 10,000 T-shirts, caps, mugs, and collectibles from over 350 past and present movies, television shows, and cartoons. eMerchandise.com operates at http://www.eMerchandise.com and offers branded Entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. Online Stores for leading online sites like TV Quest (http://www.tvquest.com), The Hollywood Stock Exchange (http://www.hsx.com), popular college site Animalhouse.com (http://www.animalhouse.com), and has just launched an online commerce program for The Miss Universe (http://www.missuniverse.com) pageants. |
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