CollectibleTown.com to Establish First-Ever Web Community for 35 Million+ U.S. Collectibles Market.

Business Editors, Lifestyle/Technology Writers

FORT COLLINS, Colo.--(BUSINESS WIRE)--Jan. 25, 2000

E-Commerce Start-Up Promises Over 10,000 Products From More Than

20 Major Collectible Manufacturers; Industry Veterans To Officially

Launch Site In June 2000

CollectibleTown.com (www.collectibletown.com), an e-commerce start-up aimed at the growing audience of American collectors going online, today announced the launch of its prototype Web site. CollectibleTown.com will implement best-of-breed technologies, industry know-how and market expertise to build a first-ever town-community for the collectibles industry on the Web. The site will provide a comprehensive, yet welcoming town-like environment wherein collectors can access top-quality products from major manufacturers and rich, informative content. CollectibleTown.com plans its national launch in June 2000.

&uot;Our goal is to build a true sense of community for collectors by making our customers, in essence, residents of our `town.' Collectors have unique sensibilities whether they are making purchases, getting new product information or keeping up to date on industry trends and issues. We have the experience and capability to provide a convergence point for collectors and build strong relationships with existing online customers,&uot; states Laura Cobabe, chief executive officer of CollectibleTown.com and a 15-year collectible industry veteran.

With more than 10,000 products from over 20 major collectible manufacturers, this virtual &uot;town&uot; will market every imaginable item for the serious as well as occasional collector. In addition to best- available and semi-exclusive products, the site plans to add its proprietary brand of collectible items next year. And, due to the nature of the collectibles market, the company will not have a discount program but will instead offer incentives and other value-added services such as its Resident Club, a frequent-buyer club with rewards and exclusive offers for permanent &uot;residents.&uot; Initially, the product offering will consist of core collectibles, including figurines and sculptures, dolls, plush items, prints, ornaments, boxes/musicals and pins. Gradually, non-core items such as sports memorabilia, snowglobes and stamps will join the roster of products made available on a 24-hour basis.

&uot;To find something specific, collectors had to become vagabonds of the Internet, hopping from one place to another picking up bits and pieces of information and products from largely cluttered, commercial Web sites,&uot; says Shelly Cross, president of CollectibleTown.com who herself brings 17-years of collectibles industry knowledge and expertise to the company.

&uot;With CollectibleTown.com, we address the collector's need for a convenient shopping experience by coupling instant and constant availability of the Internet's fullest range of products with intimate delivery of exceptional content and customer service,&uot; continues Cross. &uot;This is how we construct a town and build a community for collectors.&uot;

According to the Collectibles Industry Report 1999 (Unity Marketing), collecting is rapidly becoming serious business in the U.S. as the market for core collectibles has grown from $6.6 billion in 1993 to $10.6 billion in 1998. By the end of this year, roughly half of the domestic collectors market, or 18-20 million Americans, will use the Internet to purchase collectible products. Following current growth rates, Internet sales in the highly specialized collectibles market are expected to exceed $2 billion within five years.

The management team of Cobabe and Cross bring over three decades of intimate industry expertise to CollectibleTown.com. A major component of the team's competitive advantage is its extensive network of industry contacts and existing relationships with major collectibles manufacturers - factors which are critical to success in this vast but highly specialized market.

The company has selected Integrated Information Systems (IIS) as it technology partner. IIS, a full-service provider of integrated Internet solutions, specializes in developing innovative e-business solutions with a focus on speed-to-market. The CollectibleTown.com site will utilize state-of-the-art security through the use of encryption technology that will be browser independent, providing residents with both security and convenience. This security is made possible via its Secure Sockets Layer, which is an encryption technology. For the convenience of residents, this encryption technology works with various browsers--Netscape Navigator, Microsoft Internet Explorer, and America Online.

About CollectibleTown.com

Established in late 1999 and headquartered in Ft. Collins, Colorado, CollectibleTown.com (www.collectibletown.com) enriches the online experience for collectors of all ages and interests. CollectibleTown.com believes in building and strengthening a customer-centric relationship with the residents of its collectible cyber-community. CollectibleTown.com delivers the most comprehensive selection of collectible products worldwide. Combining a convenient shopping experience with a rich array of informative content and personalized features, the company offers over 10,000 products from over 20 major manufacturers direct to collectors looking for an alternative to in-store shopping.

About Integrated Information Systems

Integrated Information Systems, Inc. (IIS), based in Tempe, Arizona, is a full service Internet professional service provider focusing exclusively on the digital transformation of businesses. The Company provides complete, end-to-end e-business solutions including strategic consulting, network infrastructure services, customer experience design solutions, application development and integration services, and application management services. For additional information, visit IIS's web site at http://www.iisweb.com.