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CollectibleTown.com Appoints Linda Saefke as VP of Operations.


Business Editors

FORT COLLINS, Colo.--(BUSINESS WIRE)--July 17, 2000

CollectibleTown.com, a new e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  start-up Start-up

The earliest stage of a new business venture.
 aimed at the fast-growing community of over 35 million consumers who purchase contemporary (new) collectibles, has appointed Linda Saefke as vice president of operations at CollectibleTown.com.

Scheduled to go live this week, CollectibleTown.com will be the world's largest on-line retailer and community hub for the $11 billion market for contemporary (new) collectibles, and will grow to offer over 10,000 products from more than 20 major manufacturers of contemporary collectibles -- including dolls, figurines, die-cast cars and more.

"Linda's experience and talent as a manager will be crucial during our early days of operation as the central community hub and retail source for the growing market for contemporary collectibles," says Laura Cobabe, chief executive officer of CollectibleTown.com.

Saefke's duties will include directing day-to-day operations, with department heads reporting directly to her.

Ms. Saefke most recently worked at Onsale Inc., where she managed operations support functions. Under her steerage steer·age  
n.
1. The act or practice of steering.

2. Nautical
a. The effect of the helm on a ship.

b. The steering apparatus of a ship.

c.
, the rapidly growing consumer electronics site's revenues grew from $3.3 million per quarter to $8 million per quarter and the leading e-commerce sport site grew from $2.2 million to $4.5 million per quarter.

She negotiated for best possible costs of goods, terms and conditions and provided vendors with detailed selling status of the products sold at auction. She also managed the merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 and sell-through of approximately 100 skus per day, yielding 30-day inventory turnover while maximizing gross margins and high sell-through. Saefke also has experience in Web page production, branding and quality assurance.

About CollectibleTown.com

Established in late 1999 and headquartered in Ft. Collins, Colorado, CollectibleTown.com enriches the on-line experience for collectors of all ages and interests. CollectibleTown.com believes in building and strengthening a customer-centric relationship with the residents of its collectible collectible

An asset of limited supply that is sought for a variety of reasons including, it is hoped, an increase in value. Stamps, antiques, coins, and works of art are among the many things usually classified as collectibles.
 cyber-community. CollectibleTown.com delivers the most comprehensive selection of collectible products worldwide. Combining a convenient shopping experience with a rich array of informative content and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 features, the company will grow to offer over 10,000 products from over 20 major manufacturers direct to collectors looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 an alternative to in-store shopping.

Learn more by contacting CollectibleTown.com 4600 Innovation Drive, Fort Collins, Colorado The City of Fort Collins, a home rule municipality situated on the Cache la Poudre River along the Colorado Front Range, is the county seat and most populous city in Larimer County, Colorado.  80525, Tel (toll free) 877-600-8881, or on the Web at www.collectibletown.com.
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Publication:Business Wire
Date:Jul 17, 2000
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