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Collect Delinquent Receivables, Keep Your Clients.


Making collection calls can be awkward, embarrassing and confrontational. If poorly handled, you risk destroying long-term, profitable client relationships. Fortunately, you can collect delinquent receivables and keep your valued clients.

ACT QUICKLY

Since collection calls can be unpleasant, they're easy to postpone. However, a delinquent account is a signal that your client may have a core business problem. Your role as a trusted adviser allows you to contact clients when they are slow to pay. By contacting clients at the beginning of a cash crunch you can offer advice that could solve the underlying problem. You could save the relationship by saving the business.

ACCEPT RESPONSIBILITY

Don't delegate collection calls--especially with important clients. Less experienced employees may not be as attuned at·tune  
tr.v. at·tuned, at·tun·ing, at·tunes
1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands.

2.
 to your client's importance. They may be too direct or sound disrespectful dis·re·spect·ful  
adj.
Having or exhibiting a lack of respect; rude and discourteous.



disre·spect
. Irritable irritable /ir·ri·ta·ble/ (ir´i-tah-b'l)
1. capable of reacting to a stimulus.

2. abnormally sensitive to stimuli.

3. prone to excessive anger, annoyance, or impatience.
 clients may feel that a collection call from an administrative person reduces their status.

Also, if there is a problem brewing, your client is more likely to discuss it with a trusted peer than a more distant administrator. Your personal attention helps support the relationship.

BE AWARE OF YOUR TONE OF VOICE

Collection calls produce high emotions. Make sure that your adrenaline adrenaline (ədrĕn`əlĭn, –lēn): see epinephrine.  doesn't cause you to sound angry or impatient. Even if you are angry, a calm tone will reduce emotional escalation es·ca·late  
v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates

v.tr.
To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf.

v.intr.
 and minimize the risk of damaging your relationship.

GET RIGHT TO THE POINT

A common mistake in collection calling is to try to soften your call's severity by starting with small talk. This can hurt relationships because it appears transparent and insincere in·sin·cere  
adj.
Not sincere; hypocritical.



insin·cerely adv.
. It also allows your anxiety to build. The more the anxiety, the greater the risk of procrastination. After a quick greeting, explain that you are calling to mention that you haven't received payment. Afterward af·ter·ward   also af·ter·wards
adv.
At a later time; subsequently.

Adv. 1. afterward - happening at a time subsequent to a reference time; "he apologized subsequently"; "he's going to the store but he'll be back here
 it is fine to discuss other topics.

ANTICIPATE COMPLAINTS

Clients under stress often react with an attack. When you ask about your bill's status, you probably will hear complaints about the amount or the quality of your work or service. This is normal, so don't panic
For the Wikipedia guideline, see Wikipedia:Don't panic


Don't panic may refer to:
  • "Don't Panic" (Hitchhiker's Guide to the Galaxy), a catchphrase from Douglas Adams'
.

Give your clients an opportunity to vent. Acknowledge their right to have concerns and ask if you may review each complaint individually. If your client is right on some issues, make amends AMENDS. A satisfaction, given by a wrong doer to the party injured for a wrong committed. 1 Lilly's Reg. 81.
     2. By statute 24 Geo. II. c. 44, in England, and by similar statutes in some of the United States, justices of the peace, upon being notified of an
.

If your client is wrong, calmly demonstrate how each aspect of the matter was handled properly. Confirm your appropriate behavior as you move through the process. Giving your clients an opportunity to hear you justify the bill will remind them of the value you bring and help to maintain your relationship.

NEGOTIATE SMALL STEPS

When your clients are running late on their payments, it is unlikely that they will be able to retire the entire balance in one payment. Be prepared to accept small, regular installments.

If your clients can't promise dollars in the short term, ask if they will call you with a status report. Remember that every commitment, whether a payment or task, must include a deadline.

Small steps increase the likelihood that your clients will meet their commitments and it allows them to maintain dignity even though they are unable pay the entire bill.

ASK PERMISSION TO FOLLOW UP

If your clients don't keep their commitments, follow up as soon as their deadlines pass. Waiting to follow up communicates permission to postpone payment. Unfortunately, the fear of appearing pushy push·y  
adj. push·i·er, push·i·est
Disagreeably aggressive or forward.



pushi·ly adv.
 or insensitive is often an obstacle to follow-up. However, asking your clients' permission to check in can minimize these feelings. If following up becomes necessary, you can remind them that they gave you their permission to call. Then it will be clear that you want the money, but also that you want to collect in a way that meets their needs.

While these steps require a cool head and plenty of patience, they can result in converting the discomfort of collections into the pleasure of payment and the preservation of profitable clients. So pick up the phone.

Robert N. Kohn and Lawrence M. Kohn are principles in Kohn Communications, a Los Angeles-based marketing and management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 firm. They are pioneers in a consulting approach known as executive coaching Executive coaching basically refers to bringing about an improvement in the overall personality of an individual for a better outcome professionally. These are like any other coaching classes; the only difference is that they are meant for business executives, entrepreneurs, HR  which is most often implemented via telephone.
COPYRIGHT 2001 California Society of Certified Public Accountants
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:KOHN, LAWRENCE M.
Publication:California CPA
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 2001
Words:687
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