Colle+McVoy is the recipient of the America Business Media's (ABM) 2007 Creative Excellence in Business (CEBA) Award for its New Holland North America "Innovation" campaign, which was presented at the 12th Annual ceremony in New York City.

Colle+McVoy is the recipient of the America Business Media's (ABM) 2007 Creative Excellence in Business (CEBA) Award for its New Holland North America "Innovation" campaign, which was presented at the 12th Annual ceremony in New York City. The CEBA Awards honor outstanding business-to-business advertising in the communications industry with a $25,000 grand prize.

The winning ad features a picture of a tractor parked on a desert with the headline: "Perhaps more innovation than spreading manure deserves."