Colle+McVoy, Minneapolis, is establishing an independent brand: Exponent Public Relations.

Colle+McVoy, Minneapolis, is establishing an independent brand: Exponent Public Relations. Known for years as Colle+McVoy PR, the new brand helps reinforce the agency's position as a best-in-class public relations firm and offers greater opportunities to reach out to an ever-increasing number of companies that are specifically searching for public relations expertise. While the agency will market itself under the name Exponent Public Relations, the firm will remain a business division of parent company Colle+McVoy, an advertising agency that is part of the MDC Partners network of agencies.