Collarity Caps Successful First Half of 2007 With AlwaysOn 100 Award.

Company's Disruptive Search and Relevancy Technology Embraced by Top Web Publishers Looking to Better Monetize Their Web Sites by Enhancing Content Guidance to Consumers

PALO ALTO, Calif. -- Collarity, Inc., the leading provider of community-driven site search and content guidance for publishers, today announced that it has been selected by AlwaysOn as one of the AO100 Top Private Companies for 2007. Collarity will be honored as part of the AO2007: Stanford Summit, which runs through August 2. The award caps a highly successful first half of 2007 for the company, which saw dozens of new customer sites deploy Collarity resulting in more relevant content and recommendations for millions of consumers.

The AlwaysOn editorial panel compiled the list of the top one hundred companies predicted to have the greatest market traction and technology innovation this year. Collarity was recognized for having the only community-based platform that combines site search and content recommendations, along with online customer segmentation analysis and targeted advertising. To date, no other technology can better match user interests to content.

Collarity is bursting into the video, entertainment, news, educational and other verticals, powering the search and content-guidance services of many well-known consumer brands. These verticals sites have improved their user satisfaction, measured by notable increases in page views. Collarity has already powered hundreds of millions of pages and continues to experience exponential growth. Some of the most recent customer wins include the FOX TV Station sites branded as MyFox, covering major cities across the country, like New York, Chicago, Los Angeles, Philadelphia, Atlanta, Dallas and Boston. Additionally, publishers like Pearson Education/Infoplease, Bruce Clay, Swapthing, Website Magazine and Media Village are incorporating Collarity into their sites.

Collarity enables publishers to deliver automated-content recommendations and more effective site search because it harnesses the anonymous behavior of site visitors. As site visitors search, the system automatically and anonymously gathers, aggregates and shares searching and browsing knowledge. Such knowledge helps publishers work with their advertisers to deliver the most relevant and targeted ads, creating a new business model for content monetization.

"We are honored to be a recipient of the elite AO100 award, feeling it is a tribute to Collarity's unique vision for the future of content guidance through implicit attention communities," said Levy Cohen, CEO and founder of Collarity. "Visitors of Web sites using Collarity's search and content recommendation widgets get better guidance because the information comes from implicit-user communities. The result is a better experience for the user and higher page views and conversions for the publisher."

The AlwaysOn 100 award is just the latest industry acknowledgement received by Collarity. The company was also featured in the top five of the ReadWriteWeb's Top One Hundred Alternative Search Engine List and was included in Burton Group's collaboration and content strategies analyst research report, "What's the Right Enterprise Search Engine?"

"Collarity's service can boost the utility of any website by intrinsically identifying users' interests and accordingly increasing the relevance of their search results and recommendations," said Michael Boland, senior analyst with The Kelsey Group. "It has the potential to increase traffic and incremental ad revenue for web publishers."

As the industry's first search technology that automatically ranks information based on the implicit interests of individuals and dynamically creates communities of searchers to improve relevancy, Collarity was invited to share their insight at numerous events, such as Red Herring Spring, O'Reilly TOC Publishers Conference, Special Libraries Annual Conference, Web 2.0 NY Summit, ad:tech NY, Launch: Silicon Valley, Searchnomics Conference, AlwaysOn Media NY and SIIA San Francisco.

About Collarity

Collarity is the leading provider of site search and content guidance for publishers. Collarity is the only community-based platform that harnesses the implicit interests of site visitors to deliver targeted and highly relevant content for improved visitor satisfaction and increased site monetization. Collarity Web services require no software to install or infrastructure to maintain and can be deployed in several days. Collarity serves leading web publishers, including Fox, Pearson Education and Media Village, and is headquartered in Palo Alto, Calif. For more information, please visit www.collarity.com.