Collabria Receives $5.5 Million in First-Round Venture Funding.

MENLO PARK, Calif.--(BUSINESS WIRE)--March 1, 1999--

Company Will Use Funds to Build Brand Awareness, Market

Its Internet-Based Solution for Commercial Printers,

Resellers and Print Buyers

Collabria, Inc. of Menlo Park announced today that it has received $5.5 Million in first-round venture funding from several premier venture capital firms.

Taking the lead is Bessemer Venture Partners with Weiss, Peck & Greer and the Internet Capital Fund completing the syndicate. Proceeds from this round will be used to accelerate the company's marketing and sales programs and increase product development.

Collabria provides a powerful, Internet-based solution for the $90B commercial printing industry that automates the process of buying, managing, and producing printed materials.

"We're delighted to have received our first round funding from such distinguished investors. We believe that this funding validates Collabria's innovation solution for addressing a huge market need," states Alan Hu, President and CEO of Collabria. "We intend to use this investment to dramatically expand awareness of the Collabria brand within the industry and to grow market share."

"Bessemer believes there is enormous potential in business-to-business e-commerce," states Ravi Mhatre, Partner, Bessemer Venture Partners. "The fundamentals of the $90 billion commercial printing industry creates significant financial opportunities for Collabria's innovative e-commerce solution and business model."

Automated Solution Saves Time and Money

Collabria has developed a business-to-business E-commerce solution that completely automates the often cumbersome process of buying, managing and producing printed materials such as business cards, data sheets, brochures, manuals, other supplies and more.

The system includes online procurement workflow applications for corporate enterprise buyers and collaborative tools to track the review and approval process.

There arrs, brokers, resellers and

print buyers to communicate and collaborate during the production

process via online reviews and approvals.

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     All of these functions are delivered efficiently as a service
over the Internet.
     "Using our powerful, yet simple solutcent survey of purchasing managers
identifies ceen enthusiastic, resulting in a
fast growing can
Francisco, PeopleSoft, First Republic Bank, ement cycle to the last stage of
invoicing," sact, the system works so well, that the cycle
time from requisition to ship date has been reduced approximatelstomers love
the system! In fact, the
Collabria system is so fast and convenient that they prefer to track
tCollabria
system has virtually eliminated the my reduces pre-press
production costs for commerterans with an insider's clarity of its pains ans

     Bessemer Venture Partners invests on betric. Recent investments include
leading Inter*T
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     About Collabria

     Founded inted
materials. Collabria is a privately held company, with investment from
top-tier Silicon Valley venture capital firms.

     Market Opportunity

     Collabria has defined a huge, essentially unserved market for the
commercial printing industry: Internet-based workflow solutions.
     One key component of Collabria's workflow solution addresses the
desire of buyers of print materials to automate and streamline --
while reducing costs -- the procurement process. A recent survey of
purchasing managers shows commercial print purchasing as the second
biggest opportunity for e-commerce procurement efficiencies, second
only to the procurement of office supplies.
     Another key component focuses on the production process --
reducing the pain rendered to printers by digital technology. Industry
statistics show that 80% of digital files delivered to printers are
defective or non-compliant. As a result, pre-press costs have steadily
risen to as much as 25% of a printer's cost structure, putting direct
pressure on their profitability.
     Collabria's innovative workflow solution targets these two points
of industry pain. The company estimates that the market opportunity
for e-commerce workflow solutions to be $2B annually in the United
States alone.

     Collabria's Solution

     Collabria has developed a next-generation, Internet-based,
e-commerce solution for commercial print sales organizations and their
customers that automates the process of buying, managing and producing
printed material.
     There are three main attributes to the system:
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1) A complete print procurement workflow for corporations to manage

print purchasing. 2) A re-engineered workflow for print production that cuts a

printer's pre-press costs by as much as 75%. 3) A job tracking function for prs.

How It Works

With the Collabria system, a print buyer at a corporation (or mid-size business) can log onto the Internet to place a customized order, ge once an order is placed, impositions print imagre using the Collabria solution. Among those areeveloped an extremely strong core management team with in-depth printing industry knowledge, deep technology and product development expertise, and many years of sales and service management experience. Collabria takes pride in being a co