Collaborative Insight Answers Industry Demand to Stimulate Sales Opportunities; Firm Uses SWAT Team Approach to Help CEOs Achieve Revenue Goals in Changing Economic Environment.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 11, 2002

Collaborative Insight, Inc. today announced its debut as a provider of services and products that help small and mid-sized companies make a quantifiable impact on their quarter-to-quarter revenue goals. The new company is responding to industry demand for customer-driven programs that generate tangible sales leads, shorter selling cycles, and real revenue. Collaborative Insight's executive team has more than 100 years of combined experience, with over 150 companies, at solving tough business problems quickly and effectively.

"Collaborative Insight is filling a gap in the market for effective, real-world answers to tough business problems," said John Fleming, CEO of WorkplaceIQ. "The firm has designed a model that works for senior executives - get in and fix things quickly and cost effectively. Collaborative offers a road to securing customers and revenues with no ramp up time."

Helping Companies Drive Leads, Revenue and Growth

CEOs and senior sales and marketing executives can leverage Collaborative Insight's broad experience to meet the aggressive revenue goals mandated by the current business environment. The new company provides the management expertise and specialized resources necessary to give clients an unbiased view of buying audiences, market requirements, and their competition.

An understanding of why customers buy is a critical element in Collaborative Insight's practical approach to driving revenue growth for small and mid-sized firms. The Collaborative team uses its expertise in identifying customer pain points to help clients solve real business problems, targeting the right audience with the right solution. In addition, small companies are able to take advantage of an experienced, quick-to-ramp-up team with no increase in corporate headcount. Mid-sized companies benefit from Collaborative Insight's ability to help them compete cost-effectively at a higher level in the marketplace.

"In today's business climate, the heat is on for bottom line results," said Pamela L. Hamilton, President and CEO of Collaborative Insight. "Companies are struggling to deliver cost effective solutions that respond to real customer problems, while satisfying investors' expectations for profitable operations. Collaborative Insight couples years of relevant business experience with creative problem solving to quickly and intelligently meet our clients' business objectives."

Collaborative Insight Services

Collaborative Insight provides a broad range of services for resource-strapped organizations, including:

- GenR8 Sales(SM) Programs - Programs that shorten sales cycles and increase
lead qualification

- Foundation Marketing(SM) - Resource-sensitive strategy and implementation for
starting new businesses, opening new markets, and launching new products

- CEO's Sounding Board(SM) - Strategic Counsel that helps the leaders of small
and mid-sized companies solve business problems

- Customer Intelligence Machine(SM) - Programs, tools, and services that form
lasting, mutually beneficial connections between a company and its customers

- Products4Market(SM) - Hands-on services that enable companies to get
compelling products specified and ready for market

- RevNU Channel Optimization(SM) - Programs, tools, and services for building,
maximizing, and measuring the value of sales channels and important
partnerships

- VIZability Public Relations(SM) - Creative, targeted campaigns that educate,
inform, build credibility, and generate new business opportunities

The Evolution of Collaborative Insight

Responding to client need and marketplace input, Collaborative Insight evolved from the services offered by Collaborative Communications, Inc. over the past seven years. The firm built a unique team of high caliber, high energy professionals with strong backgrounds in strategic marketing, product marketing and management, channel marketing, marketing communications, and training to achieve sustainable results for its clients. The public relations services Collaborative Communications has provided to emerging high technology firms will continue to be available as VIZability Public Relations, an important component of the broader Collaborative Insight offering.

About Collaborative Insight, Inc.

Collaborative Insight is a provider of services and products that help small and mid-sized companies make a quantifiable impact on their quarter-to-quarter revenue goals. The executive team has more than 100 years of combined experience, with over 150 companies, at solving tough business problems quickly and effectively. Using a broad range of proprietary methodologies and customized tools, Collaborative Insight applies the science and art of marketing to generate leads, revenue and growth. The company works with CEOs and senior sales and marketing executives in the technology, manufacturing, services, retail, and consumer sectors. Collaborative Insight can be reached at [phone] or www.collaborative.com.

GenR8 Sales, Foundation Marketing, CEO's Sounding Board, Customer Intelligence Machine, Products4Market, RevNU Channel Optimization and VIZability Public Relations are all service marks of Collaborative Insight, Inc.