Collaboration Integrates Sony Hollywood-Caliber Encoder With Spruce DVDMaestro.Business Editors/High-Tech Writers NAB2000 Sands Stand M9722 LAS VEGAS--(BUSINESS WIRE)--April 10, 2000 A new collaboration between Sony Electronics' Broadcast and Professional Co. and Spruce Technologies Spruce Technologies was founded in Silicon Valley in 1996 by Dr. Hiromu Soga. At the time Dr. Soga was already a veteran of video compression technology companies and was keen to develop tools for the emerging DVD and Digital Video Server markets. announced at NAB is providing high-end DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. production facilities with a new no-compromise, Hollywood-caliber DVD authoring DVD authoring describes the process of creating a DVD video that can be played on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum group in 1995. , encoding and testing solution. As part of Spruce's Advanced DVD Workgroup Initiative, the company can now offer customers complete integration of Sony's DVA-1100 Encoder and DVD-M1100 DVD Emulator with Spruce's DVDMaestro(TM) authoring software. Mark Smirnoff, president, Studio Services at Modern Video, said, "The seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of Sony and Spruce products provides an important new option for companies like Modern working at the upper echelon of DVD production. This announcement gives us valuable assurance so that we can choose these best-of-breed products with confidence for use in the most demanding entertainment-oriented production environment." Sony's DVA-1100 DVD Encoder was built for the Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. platform, making it ideal for integration within Spruce's Advanced DVD Workgroup solutions built on the Windows NT-based DVDMaestro authoring software. Sony's DVA-1100 is favored among Hollywood-oriented DVD production facilities for its superior performance and precision user controls. Sony's DVD-M1100 DVD Emulator provides Advanced DVD Workgroup customers with accurate post-formatting review capabilities with full 8/16 modulation. Its consumer-player front end enables producers to finely evaluate a title and gauge what the viewing audience's experience will be. Andre Floyd, product manager for DVD Authoring at Sony, said, "Spruce has been having great success lately in the entertainment industry. We believe that the Advanced DVD Workgroup Initiative enhances Spruce's position in this market by augmenting their authoring system with solutions for specific concerns found in this market. The combination of Sony's industry-leading encoding and emulation products with Spruce's increasingly popular DVDMaestro is a powerful example." Gary Hall Gary Hall can refer to several people:
This new solution, and other Advanced Workgroup Initiative solutions from Spruce, are on display in Sands Booth M9722 at the NAB 2000 Exhibition in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , April 10-13. About Spruce Technologies, Inc. Spruce Technologies develops and markets DVD and WebDVD authoring software and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). encoders for the corporate, new media and entertainment markets. Based in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., Spruce combines the best Silicon Valley software expertise with extensive DVD, MPEG and video postproduction knowledge. For more information, contact Spruce at 408/861-2200. Additional information about Spruce is also available on the World Wide Web at: http://www.sprucetechnologies.com. Sony Electronics' Broadcast and Professional Co. (BPC BPC British Potato Council BPC Brewton-Parker College (Mt Vernon, GA) BPC Bible Presbyterian Church BPC Bangladesh Petroleum Corporation (Chittagong, Bangladesh) BPC British Pharmaceutical Codex ) provides advanced products and systems for a variety of professional and broadcast markets, including production, corporate, industrial, government, security, medical and education. BPC products, systems and applications are designed to facilitate the transition to digital technologies and the emerging broadband network era, while managing current assets Current Assets Appearing on a company's balance sheet, it represents cash, accounts receivable, inventory, marketable securities, prepaid expenses, and other assets that can be converted to cash within one year. . Sony BPC products and services include those for broadcast and professional acquisition, production, storage, data management, system integration, digital imaging, digital printing, large and small venue display and projection needs. BPC is a division of Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. Inc., a U.S. company that had record sales exceeding $11 billion for fiscal year 1999. For more information, visit www.sony.com/professional. Note to Editors: For information regarding the nearest Sony authorized dealer or service location, call 800/686-SONY. Press releases and digital images are available online at www.sel.sony.com/news. DVDMaestro, DVDStation, DVDConductor, DVDVirtuoso, Convergence, DVDonCD, RealSync, and RealView are trademarks of Spruce Technologies, Inc. Other company and product names are trademarks of their respective owners and may be registered in certain jurisdictions. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion