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CollaGenex Appoints W. James O'Shea to Board of Directors.


Business Editors/Science and Medical Writers

NEWTOWN, Pa.--(BUSINESS WIRE)--Oct. 4, 2000

CollaGenex Pharmaceuticals, Inc. (Nasdaq: CGPI CGPI Corporate Goods Price Index (Japan)
CGPI Capital Goods Price Index (New Zealand) 
) today announced that W. James O'Shea, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Sepracor Inc., has been appointed to the Company's Board of Directors.

"In view of our strategy to grow CollaGenex into a specialty pharmaceutical company with interests not only in dentistry but also in other pharmaceutical markets, Jim's broad experience in other therapeutic categories will prove invaluable," said Brian M. Gallagher, PhD, chairman, chief executive officer and president of CollaGenex. "Furthermore, he has also been involved in the conduct of several successful direct-to-consumer advertising direct-to-consumer advertising Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a Pt  campaigns and will be able to provide valuable insights as CollaGenex develops it's own DTC DTC

See: Depository Transfer Check


DTC

See: Depository Trust Company


DTC

See Depository Trust Company (DTC).
 effort for Periostat."

Prior to joining Sepracor in October 1999, Mr. O'Shea was senior vice president of sales and marketing and medical affairs for Zeneca Pharmaceuticals. Mr. O'Shea joined Zeneca in the United Kingdom in 1975 and held management positions in the United Kingdom and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  in several areas of international sales and marketing. He is also an executive board member of the National Pharmaceutical Council, the Pharmaceutical Marketing Professional Advisory Board and Saint Joseph's University in Philadelphia, Pennsylvania. "I am looking forward to working with the board and management team of CollaGenex as they expand their commercial presence. CollaGenex is strongly positioned for continued growth in a number of different areas," said Mr. O'Shea.

CollaGenex Pharmaceuticals, Inc. is a specialty pharmaceutical company focused on providing innovative medical therapies to the dental market. The Company's lead product, Periostat(R), was approved by the FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
 in September 1998 and is the first and only pharmaceutical to treat periodontal disease Periodontal Disease Definition

Periodontal diseases are a group of diseases that affect the tissues that support and anchor the teeth. Left untreated, periodontal disease results in the destruction of the gums, alveolar bone (the part of the jaws where
 by inhibiting the enzymes that destroy periodontal periodontal /peri·odon·tal/ (per?e-o-don´t'l)
1. pertaining to the periodontal ligament or periodontium.

2. near or around a tooth.


per·i·o·don·tal
adj.
1.
 support tissues.

Periostat is marketed to the dental community by CollaGenex through a professional pharmaceutical sales force composed of approximately 120 sales representatives and managers. Currently, the Company's dental sales force is also marketing Vioxx(R), a Merck & Co. drug that the company promotes for the treatment and relief of acute dental pain and Denavir(R), a SmithKline Beecham product for the treatment of cold sores.

Research has shown that the enzyme-suppression technology underlying Periostat may also be applicable to other diseases involving destruction of the body's connective tissues, including cancer metastasis metastasis /me·tas·ta·sis/ (me-tas´tah-sis) pl. metas´tases  
1. transfer of disease from one organ or part of the body to another not directly connected with it, due either to transfer of pathogenic microorganisms or to
, osteoporosis, osteoarthritis osteoarthritis
 or osteoarthrosis or degenerative joint disease

Most common joint disorder, afflicting over 80% of those who reach age 70. It does not involve excessive inflammation and may have no symptoms, especially at first.
 and wounds. CollaGenex intends to pursue the research and development of these other applications primarily through partnerships with third parties.

To receive additional information on the Company, please visit our Web site at www.collagenex.com, which is not a part of this press release.

This news release contains certain forward-looking statements within the meaning of section 21E of the Securities and Exchange Act of 1934, as amended. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's business and prospects. The Company's business of selling, marketing and developing pharmaceutical products is subject to a number of significant risks, including risks relating to the implementation of the Company's sales and marketing plans for Periostat, risks inherent in research and development activities, risks associated with conducting business in a highly regulated environment and uncertainty relating to clinical trials of products under development, all as discussed in the Company's periodic filings with the U.S. Securities and Exchange Commission.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 4, 2000
Words:541
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