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Colgate-Palmolive uses TeaLeaf to maintain websites. (The 'Net Works).


Colgate-Palmolive The Colgate-Palmolive Company (NYSE: CL) is a U.S. diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and  has licensed San Francisco-based TeaLeaf
For the reading of fortunes in tea leaves, see Tasseography.


Tealeaf is a Customer Experience Management (CEM) software company known for its CX
 Technology's web solution for two of its sites. TeaLeaf offers B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 web applications to track key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. , closely monitor the end-user experience, avoid order delays and prevent costly problem and revenue delays. TeaLeaf executives said Colgate's IT professionals have a complete record of every end-user session, what they request and what they are receive, in addition to the content generated by web applications, third-party servers and other problems such as application errors.

"TeaLeaf affords us the opportunity to constantly monitor the functional integrity of our business websites by collecting aggregate data for statistical analysis, tracking order delays and uncovering and resolving problems that can impair im·pair  
tr.v. im·paired, im·pair·ing, im·pairs
To cause to diminish, as in strength, value, or quality: an injury that impaired my hearing; a severe storm impairing communications.
 the efficiencies of this channel," said Mike Faughey, manager, e-business applications, Colgate-Palmolive. "With TeaLeaf, we're much closer to ensuring an absolutely trouble-free pipeline that serves our retailers and distributors the world over."

www.tealeaf.com
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Publication:Household & Personal Products Industry
Date:Apr 1, 2002
Words:147
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