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Colgate-Palmolive launched Softsoap Nutri Serums body wash.


Colgate-Palmolive launched Softsoap Nutri Serums body wash, the first body wash to be infused with nutrient nutrient /nu·tri·ent/ (noo´tre-int)
1. nourishing; providing nutrition.

2. a food or other substance that provides energy or building material for the survival and growth of a living organism.
 rich softening serum pearls. Available in two variants--Restoring with Vitamin E vitamin E
 or tocopherol

Fat-soluble organic compound found principally in certain plant oils and leaves of green vegetables. Vitamin E acts as an antioxidant in body tissues and may prolong life by slowing oxidative destruction of membranes.
 and Moisture Retaining with Omegas 3 & 6--these freshly scented formulas deliver essential nutrients An essential nutrient is a nutrient required for normal body functioning that cannot be synthesized by the body and must be obtained from a dietary source. Some categories of essential nutrient include vitamins, dietary minerals, essential fatty acids, and essential amino acids.  and hydrators, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the company. "The introduction of our Nutri Serums line marks a true milestone for the body wash category," said Philip Durocher, general manager, personal care, Colgate-Palmolive. "Softsoap Nutri Serums bodywash has a completely unique look and feel, unlike any other, and its innovative softening serum pearl technology allows consumers to achieve soft healthy-looking skin every day."
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Sep 1, 2009
Words:100
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