Colgate-Palmolive and Sony Music Select Accrue Software to Deliver Powerful Business Analytics.

Business Editors/High Tech Writers

LONDON--(BUSINESS WIRE)--Oct. 15, 2001

Successes Demonstrate Strength of Accrue's Distribution Partnerships

Accrue Software, a leading provider of Internet analytic solutions, today announced that Colgate-Palmolive and Sony Music have completed initial deployments of its business analysis suite of products through distribution partners MSB.SA and Van Dijk Consulting.

Both companies are using Accrue's powerful business analysis solution, Pilot Decision Support Suite (PDSS), to measure the effects of their marketing campaigns and to provide more sophisticated financial reporting.

These relationships underscore Accrue's strong channel partnership programme with systems integrators and leading business consultancies such as Van Dijk Consulting and MSB.SA. By leveraging Accrue's partner relationships, Colgate-Palmolive and Sony Music have access to expertise in both advanced analytics technology and business-focused consulting.

Colgate-Palmolive's Global Export office in France views the implementation of Accrue's PDSS as a critical element in its financial budgeting across different geographies and business units, enabling the company to accurately and effectively analyse contribution margins, marketing efforts, and ultimately maximise customer satisfaction. Additionally, the implementation of the software was seamlessly executed within MSB.SA's 90-day implementation guarantee.

"Accrue's Pilot Decision Support Suite provides us with an excellent platform on which to build value-added business solutions for our customers," said Jorge Sousa Borges, CEO of MSB.SA. "Our recent implementation with Colgate-Palmolive is indicative of our strong relationship with Accrue and the success we have jointly experienced at our other accounts, including Lactogal and Banco Santander in Portugal."

Working together with Sony Music in the Netherlands, Van Dijk Consulting used Accrue's PDSS to provide analysis of sales and marketing activities, in addition to providing assistance with financial planning. The scalability and flexibility of the resulting solution permitted the implementation to be deployed in several of Sony Music's other offices in Europe, including Belgium, Norway, Sweden and Switzerland.

"Accrue's Internet-centric architecture allows us to deploy solutions across the enterprise and to distributed locations without having to compromise on performance or functionality," said Erwin Vorwerk, Manager Product Lines of Van Dijk Consulting. "Accrue's technology is a natural complement to our Management Information Control Model, which focuses on returning high business value to clients in a short amount of time."

Using Accrue's Pilot Decision Support Suite, companies have access to a highly scalable, time-intelligent, Hybrid OLAP that delivers on the promise of "analysis anywhere." Accrue PDSS brings clients the ability to manage virtually unlimited business dimensions (e.g. products, regions, channel s or departments) on Windows NT or UNIX platforms incorporating robust visualisation and modelling capabilities. PDSS is a technology component of Accrue's flagship Internet analytics solution, Accrue G2. For information on Accrue's partner program, contact [e-mail].

For more information on Accrue, please visit the Accrue website at: http://www.accrue.com