Colgate Unveils New Battery-powered Toothbrush to Shareholders At Company's Annual Meeting.Business Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com NEW YORK--(BUSINESS WIRE)--May 10, 2000 Colgate(R) Actibrush(TM) Toothbrush Priced Under $20 - Making It Affordable to Consumers Colgate-Palmolive Company Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Reuben Mark unveiled a new battery-powered toothbrush, called the Colgate Actibrush, to the company's shareholders at the Annual Meeting yesterday held at the Marriott Marquis Hotel in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . This marks the first time a battery-powered toothbrush is available in the US from a major Oral Care brand. The new Colgate Actibrush is clinically proven to clean better than an ordinary manual toothbrush1 and is effective in helping to prevent gum disease gum disease Dentistry Gingival disease, often in the form of gingivitis and bone loss 2º to toxins produced by bacteria in plaque accumulating along the gum line Clinical Early–painless bleeding; pain appears with advanced GD as bone loss around the . The Colgate Actibrush has a manufacturer's suggested retail price of only $19.99, and requires no plugs or recharging. A pack containing two replacement brushes will sell for about $9.99. "We saw the enormous growth potential in the powered toothbrush area as many consumers are discouraged by the high price of the rechargeable products that are available on the market today," says Suzan Harrison, Vice President & General Manager, US Oral Care. "The Colgate Actibrush gives consumers who are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new products to help them maintain healthy teeth and gums an affordable way to move out of the manual category and into the powered category." Colgate Actibrush has already been a major success in the lead markets internationally, where it was first introduced in 1999. In the UK for example, Colgate Actibrush propelled Colgate from the No.4 position to No.1. The powered toothbrush segment accounts for about 24% of overall US toothbrush dollar sales2. Introducing the Colgate Actibrush into the US market will help increase total category sales for Colgate-Palmolive and as a result, will be beneficial to the company's retail partners as well. Colgate Actibrush has a small round head with soft cup-shaped bristles and a special oscillating os·cil·late intr.v. os·cil·lat·ed, os·cil·lat·ing, os·cil·lates 1. To swing back and forth with a steady, uninterrupted rhythm. 2. action to help clean individual teeth, spaces between the teeth and along the gumline. Its compact oscillating head provides over 8,000 oscillating movements per minute while brushing. The toothbrush comes with two AA Energizer(R) batteries, which last for approximately 250 uses (about three months of brushing). There is no need for adapters or recharging, and it is completely waterproof. Colgate Actibrush also has its own compact, plastic case so it is truly portable. Colgate Actibrush and packs containing two replacement brushes with colored rings for easy identification began shipping to food, drug and mass merchandisers nationwide on May 1, 2000. The Colgate Actibrush will be sold in the manual toothbrush aisle of drug stores, supermarkets and mass merchandisers so the toothbrush will be convenient and accessible to consumers. Colgate-Palmolive is a leading global consumer products company tightly focused on Oral Care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. In the U.S., Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring Irish Spring is the name of a well-known deodorant soap, first marketed by the Colgate-Palmolive company in 1972. As the name would suggest, television advertisements are set in an "Irish village," with a male townsperson endorsing the product with such slogans as "Fresh and , Softsoap, Murphy Oil Soap Murphy Oil Soap is a cleaning product marketed by Colgate-Palmolive. It is available in a thick liquid form, as well as a trigger spray bottle. Commercials for the product lead that the product is ideal for cleaning wooden surfaces. , Ultra Brite Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the 1980's with a commercial that stated, "Ultrabrite gives your mouth...[pling]... and Fab, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. (1) Thirty-day studies of plaque and gingivitis gingivitis (jĭn'jəvī`tĭs), inflammation of the gums. It may be acute, subacute, chronic, or recurrent. The gums usually become red, swollen, and spongy, and bleed easily. 2 AC Nielsen Food, Drug, Mass 1999 Dollar Sales. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.051000/bw2 |
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