Colgate Simply White Hits Store Shelves Nationwide; Retailer Demand Extraordinary For New Teeth Whitening Gel That's Easy To Use And Affordable.Business Editors NOTE TO MEDIA: Multimedia assets available NEW YORK--(BUSINESS WIRE)--Aug. 22, 2002 Colgate-Palmolive's eagerly anticipated revolutionary new at-home teeth whitening Teeth Whitening Definition Teeth whitening is the process of using bleach or other materials to make teeth look whiter. The materials remove stains or other discoloration from the tooth surface. gel called Colgate(R) Simply White(TM) arrives in stores today nationwide. Colgate(R) Simply White(TM) is the first major at-home teeth whitening product that is easy to use with a brush-on applicator ap·pli·ca·tor n. An instrument for applying something, such as a medication. applicator, n a device for applying medication; usually a slender rod of glass or wood, used with a pledget of cotton on the end. , clinically proven to deliver noticeably whiter teeth, and affordably priced at only $14.99. Retailer demand has been extraordinary with orders well in excess of what Colgate initially estimated. In fact, the advertising start date has been accelerated because the product will be in such wide distribution so early. Colgate is spending over $60 million on this launch - the biggest product introduction since Colgate(R) Total Toothpaste toothpaste, n See dentifrice. in 1998. And retailers believe the category will more than double - from $187 million to approximately $400 million in 2003. "Colgate(R) Simply White(TM) eliminates the hassle associated with current at-home whitening whit·en·ing n. 1. An agent used to make something white or whiter. 2. The act or process of making white or whiter. Noun 1. products because it does not require trays, strips or cumbersome devices," said Ian Cook Ian Cook is Associate Professor of Geography at the University of Exeter in the UK, and formerly senior lecturer in geography at the University of Birmingham. After gaining a teaching position at University of Wales, Lampeter in 1994, Cook finally achieved his PhD in human , Executive Vice President and President of Colgate North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "An easy and affordable solution, Simply White(TM) is clinically proven to deliver noticeably whiter teeth." New Colgate(R) Simply White(TM) is a clear gel product that is made with a polymer system that adheres to teeth without being washed away so that the whitening ingredients work without trays or strips. There is no need to rinse after applying. Once it is applied, talk on the phone, go to work, exercise - Colgate(R) Simply White(TM) is invisible so no one will know it is on. To use, brush teeth and then dry the surface of the teeth. Then just brush on Verb 1. brush on - apply with a brush; "Brush butter on the roast" coat, surface - put a coat on; cover the surface of; furnish with a surface; "coat the cake with chocolate" the gel with the applicator, let the product dry for 30 seconds and then wait for 30 minutes before eating and drinking. When used twice a day for 14 days, Colgate(R) Simply White(TM) provides significantly noticeable results. In fact, many users saw noticeable results in just five days. Colgate-Palmolive is the world leader in oral care. For more information about Colgate and its products, visit the company's web site at www.Colgate.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Footage is available via satellite or by securing a Beta tape See Betamax and Betacam. (call the media contacts for a tape). Satellite information is as follows:
Thursday, August 22, 2002
Times: 11:45AM-12:00 Noon Eastern 1:15PM-1:30PM Eastern
10:45AM-11:00AM Central 12:15PM-12:30PM Central
9:45AM-10:00AM Mountain 11:15AM-11:30AM Mountain
8:45AM-9:00AM Pacific 10:15AM-10:30AM Pacific
C-Band Satellite: AM2 C-Band Satellite: Telstar 5
Transponder: 11 Transponder: 16
Downlink: 3920MHz (V) Downlink: 4020 MHz (H)
Audio: 6.2 & 6.8 Audio 6.2 & 6.8
Station Note: AM 2 used to be GE 2 located at 85 Degrees Longitude
Note: A Photo is available at URLs: http://www.businesswire.com/cgi-bin/photo.cgi?pw.082202/bb1 http://www.businesswire.com/cgi-bin/photo.cgi?pw.082202/bb1a |
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