Colgate Launches Revolutionary At-Home Teeth Whitening Product.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com NEW YORK--(BUSINESS WIRE)--May 8, 2002 New Colgate Simply White(TM) is Easy to Use, Effective, and Affordable Colgate-Palmolive Company Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Reuben Mark announced the launch of a revolutionary at-home teeth whitening Teeth Whitening Definition Teeth whitening is the process of using bleach or other materials to make teeth look whiter. The materials remove stains or other discoloration from the tooth surface. product called Colgate Simply White(TM) at its Annual Meeting held today in New York Today in New York is WNBC-TV's pre-Today newscast, also post-Today on weekends, airing from 5 AM to 7 AM weekdays with the local news cut ins being branded as such. City. Colgate Simply White(TM) clear whitening whit·en·ing n. 1. An agent used to make something white or whiter. 2. The act or process of making white or whiter. Noun 1. gel is the first major at-home teeth whitening product that is easy to use, clinically proven to deliver noticeably whiter teeth, and affordably priced at only $14.99. It will be available in stores nationwide in early September. To whiten teeth, consumers just brush the gel on their teeth with the applicator ap·pli·ca·tor n. An instrument for applying something, such as a medication. applicator, n a device for applying medication; usually a slender rod of glass or wood, used with a pledget of cotton on the end. , let the product dry for 30 seconds, and wait for 30 minutes before eating and drinking. When used twice a day for 14 days, Colgate Simply White provides significantly noticeable results. Consumers can help sustain the results of the Simply White application by using one of Colgate's market-leading whitening toothpastes. Mr. Mark commented that consumer testing indicated a strong desire for the new Simply White product. The other at-home whitening options available tend to be complicated, messy mess·y adj. mess·i·er, mess·i·est 1. Disorderly and dirty: a messy bedroom. 2. Exhibiting or demonstrating carelessness: messy reasoning. , and expensive - some approaching $40. Because consumers have not been completely satisfied with these existing products, the percentage of households using at-home whitening is only 3.4 percent. This makes the category ripe for significant growth. Colgate-Palmolive is the world leader in oral care. For more information about Colgate-Palmolive and its products, visit the company's web site at www.Colgate.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050802/bb8 |
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