Colfax Power Transmission Expands Web Presence and Channel Sales With i-MARK e-Commerce Solutions.Business/Technology Editors HARTFORD, Conn.--(BUSINESS WIRE)--June 26, 2001 Recently published reports that B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. is thriving in the manufacturing sector are supported by the aggressive Web strategy of the Colfax Power Transmission Group of Quincy, Mass. An early adopter of interactive product discovery solutions on the Web, Colfax's move to the Internet has resulted in a hundredfold increase in new sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). and a dramatic improvement in Colfax's value-chain relationships with key distributors - the ultimate recipients of these new leads. Today, Colfax announced the second phase of its e-business strategy, which will double the number of products it offers on the Web and deliver a multi-branded set of electronic catalogs from a common product database with the help of i-MARK Inc., Colfax's e-commerce solutions provider serving the industrial and high-tech manufacturing sectors. Colfax is a provider of industrial power transmission and motion control equipment, serving industries such as packaging machinery, food processing Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. The food processing industry utilises these processes. , material handling, iron and steel manufacturing, and metal stamping. Since its June 2000 launch, Colfax's Boston Gear Web site (www.bostgear.com) has generated millions of hits and forwarded thousands of sales leads to Colfax distributors via the site's distributor look-up feature. The BostSpec2 eCatalog also offers downloadable 2-D and 3-D CAD drawings. "Colfax set out to give its customers and distributors a truly interactive product discovery experience on the Web. By doing so, we've reinforced Colfax's commitment to customer value and have further differentiated our products and customer service from our competitors," said Cheryl Alley, manager of electronic marketing and events for Colfax Power Transmission Group. "Now that we've proven this business model works on the Internet, Colfax will further leverage this success by making more products available and by incorporating more of our distribution channel into our aggressive Web-based marketing initiative," added Alley. i-MARK's proprietary search technology, incorporated in the SmartCAT module of its SmartSITE Server product suite, allows users to search Boston Gear's online resources for high-performance integrated motion control products and components. The technology's parametric See parametric modeling, parametric symbol and PTC. search capability narrows the possible results for a search without the frustration associated with "no results found" outcomes. The performance of its BostSpec2 electronic catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. strengthened Colfax's resolve to double the amount of products offered on its Boston Gear site -- adding its 700 Series hollow output shaft worm worm, common name for various unrelated invertebrate animals with soft, often long and slender bodies. Members of the phylum Platyhelminthes, or the flatworms, are the most primitive; they are generally small and flat-bodied and include the free-living planarians (of gear speed reducer. The SKUs will extend into the thousands with unlimited product configurations. Furthermore, Colfax is extending the Boston Gear Internet success to its Formsprag Clutch product line, comprised of overrunning and sprag sprag n. 1. a. A piece of wood or metal wedged beneath a wheel or between spokes to keep a vehicle from rolling. b. A pointed stake lowered at an angle into the ground from a vehicle to prevent movement. 2. type clutches, by leveraging new i-MARK technology. Called SmartCAT Views, it allows Colfax to create and maintain unique Web-based catalogs for different groupings of product lines from a single source of product information. "SmartCAT Views technology allows Colfax to cost effectively Web-enable our various product lines, keeping our formats consistent and giving us the comfort of maintaining a single product database that we can brand on the Web as we choose," explained Alley. "The Colfax decision to implement i-MARK's SmartCAT Views feature is very exciting for us. It begins to validate that durable goods durable goods Goods, such as appliances and automobiles, that have a useful life over a number of periods. Firms that produce durable goods are often subject to wide fluctuations in sales and profits. Also called consumer durables. manufacturers are passionate about branding and differentiation, and have embraced technology that effectively accomplishes these business-critical goals," said Del Merenda, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of i-MARK Inc. "Also very exciting is the fact that SmartCAT Views enables manufacturers to use the Web to actually resolve historical channel conflict. SmartCAT Views becomes a powerful business solution that gives marketing departments the tools they've been demanding to better manage their product promotion assets and selling strategies, while enhancing decision-making effectiveness." About Colfax Power Transmission Group The Colfax Power Transmission Group is a synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik) 1. acting together. 2. enhancing the effect of another force or agent. syn·er·gis·tic adj. 1. group of market leaders representing several hundred years of experience and innovative solutions in the power transmission market. This group consists of Warner Electric, Boston Gear, Formsprag Clutch, Stieber Clutch, Ameridrives Couplings, Wichita Clutch, Nuttall Gear, Industrial Clutch, Marland Clutch, Delroyd Worm Gear and Bay City Forge. For more information about Boston Gear, Warner Electric and Colfax Power Transmission Group visit www.ColfaxPT.com. About i-MARK Inc. i-MARK Inc. is the leading provider of Internet-based product configuration and discovery solutions serving B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business manufacturers and their distributors. i-MARK software, delivered via an Application Service Provider business model, creates detailed interactive catalogs that integrate with customer ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. systems and procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. networks. i-MARK's proprietary parametric search and product configuration technologies enable users to apply in-depth research and advanced discovery techniques to specify and purchase the exact products required. i-MARK has partnerships with Commerce One (Nasdaq: CMRC CMRC Canadian Motosport Racing Club CMRC Commerce One Inc. (stock symbol) CMRC Caribbean Marine Research Center CMRC Crime Mapping Research Center CMRC Credit Management Research Centre (UK) ), Clarus (Nasdaq: CLRS CLRS Center for Labor Research and Studies CLRS Central Launch and Recovery Section CLRS Claims Legal Research System ), SolidWorks, Ironside Technologies Inc., Micrografx and others. i-MARK is located at Hartford Square North, 10 Columbus Blvd., Hartford, Conn., 06106, phone: 800-397-7119, email: info@imark.com, or visit it online at http://www.imark.com. SmartSITE Server and SmartCAT Views are trademarks of i-MARK Inc. All other products or services mentioned herein are trademarks or registered trademarks of their respective companies. |
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