Coleman to head marketing at Western Pacific.COLORADO SPRINGS Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , CO--(BUSINESS WIRE)--Dec. 04, 1996--Mark J. Coleman, an airline marketing veteran instrumental in the restructuring and revitalization of TWA TWA Time-weighted average, see there , has been named senior vice president of marketing for Western Pacific Airlines This article is about the airline. For the Australian bank, see Westpac. Western Pacific Airlines, or WestPac, took up service on April 28, 1995 using eight Boeing 737-300 jets. , according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Robert A. Peiser, Western Pacific president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . In his new position, Coleman, 49, will be responsible for marketing strategy, domestic and international passenger and cargo sales, distribution, advertising and sales promotion, pricing and revenue management, customer service, marketing programs and reservations for the Colorado Springs-based airline. "We are building a team that has the technical expertise, integrity and a sense of urgency to begin to capitalize on all of our opportunities," said Peiser. "Together, Mark and I bring a passion and a vision for what the airline can be and we are very fortunate to have him as part of our team." Peiser and Coleman were both members of a senior management team recruited in 1994 to restructure and recognize TWA; that restructuring, completed in August of 1995, resulted in the company's first operating profit Operating profit (or loss) Revenue from a firm's regular activities less costs and expenses and before income deductions. operating profit See operating income. since 1989. TWA's first half revenues for 1996 were up more than 14% prior to Coleman's departure as senior vice president of marketing in August. Coleman began his airline career in 1968 as a station agent for Western Airlines. He joined Frontier Airlines in 1971 and held various sales and marketing management positions before becoming a founding officer of America West Airlines America West Airlines was one of the United States' ten major airlines. The airline was based in Tempe, Arizona, and is now a part of US Airways Group. At the time of its integration into US Airways, the airline maintained two hubs, one at Phoenix Sky Harbor International in 1981. Under his direction as senior vice president of marketing, America West revenues grew over the next 10 years to more than $1.2 billion annually. Today, America West remains the largest and most successful carrier formed after airline deregulation. "Bob and I both see a tremendous opportunity in this region for Western Pacific to grow and flourish," said Coleman. "This is the last region in the U.S. that offers a great airline opportunity; there are virtually no limitations in this market." Tom DeNardin, vice president of marketing will report directly to Coleman. Coleman is a 1969 graduate of Westminster College in Salt Lake City and holds a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Economics and Business Administration. Based in Colorado Springs, Western Pacific was founded in 1995 as a low-cost airline serving western U.S. markets. In only 18 months, the airline has grown into a national carrier that currently serves 23 cities with a young, fuel efficient fleet of Boeing 737-300s. CONTACT: Ackerman McQueen Ginny Simone, 719/630-7000 |
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